BlackBerry Forums mainstay and BlackBerry Cool hero Jibi lays down the reasons why he’s looking right past 2007 and into 2008. Here’s a hint: it might have something to do with this.
There are quite a few reasons why 2008 will seem quite promising and interesting for me, and it has nothing to do with 2007 already proving to be a disaster in the making. Quite the contrast, I recently made a career-changing decision and moved to a new company and a new city. This year will also mark the first time since I was 16 years old (more than 11 years ago) that I have no negative infractions listed on my motor vehicle report, and thus my automobile insurance will be at an all-time low. My anticipation for a new calendar has nothing to do with the possibility that my favorite college sports team will have a chance to make a run at our first national championship in half century, nor the idea that I may finally reach that target year in which I planned on settling down and getting married.
No, my anticipation, as geeky as it sounds, lies in waiting to see what Research In Motion decides to do with their naming convention for their devices. In late 2007 and early 2008, with the upcoming releases of the BlackBerry 9100 and 9900 series devices, RIM will reach the proverbial plateau for their current generation of device naming schemes. We’ve already seen RIM’s marketing department venture out of the norm with the release of the BlackBerry Pearl device (also named the 8100), their first non-numbered device (in terms of marketing and advertising), but I’m not sure if they’ll ever plan on adding names to the device releases for the more business-oriented devices, such as the current 8800 and 8300 and previous devices.
With that said, I’m very curious as to what the ever-improving marketing “geniuses” in Waterloo plan to call the post-9000 series devices. I can’t honestly see them moving on into a 5-digit naming scheme. Can you imagine saying that you have a BlackBerry Ten Thousand Three Hundred Twenty series device? Even with a shortcut reply to someone’s question about what device you carry, you’d still be showing off your BlackBerry Ten Three Twenty or possibly the all-new BlackBerry Eleven Two Thirty-Five. Hmm, now that I’ve actually typed that out and reviewed it in my head, it may not sound all that terrible, although it is still quite the mouthful that I’m sure will rewarded with some puzzled faces with the expression of ‘HUH?!’ written all over them.
What are your thoughts for the naming scheme for the 2008 device series from BlackBerry? Do you think they’ll keep the numbered naming conventions, or do you think they’ll go to actual names, such as the Pearl? Do you think we’ll possibly see a “changing of the guard” with some sort of radical change from Waterloo, such as BlackBerry Cochlear Implants?