O2 Going Green, RIM and Company Should Follow

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Happy Earth Day
Now it’s a bit hypocritical of us preaching to RIM that they should go green, because after all we are somewhat responsible for hyping up the latest and ‘greatest’ Blackberry device. With each upgrade to a new device, which for us seems to be every year we add another Blackberry to the ‘drawer’. Yeah we try to tell ourselves that we’ll have use for them later, but in reality they’ll eventually just end up in the trash.

The reason for the guilt trip is hearing about O2′s green initiative, where they actually promote their customers to delay their phone upgrade. Yes, a carrier telling their customers to delay upgrading their handsets — that’s crazy!

Under the program, O2′s customers who decide not to replace their phone at the end of their annual contract will be offered a choice of either £100 (US$200) credit, or £95 credit and a £5 donation to the O2 Energy Saver fund. O2 will match every donation, bringing the total donation for each phone not replaced to a total of £10 (US$20).

It’s scary when you break down the facts about the energy going into manufacturing one handset. Each handset contains between 500 and 1,000 difference components and a significant amount of energy is used to extract and refine these materials. O2 says that the total CO2 emission from the production and distribution of an average handset is at least 7.5kg of CO2. Which means if everyone in the UK delayed replacing their phones one year, it would equate to 187,000 cars being removed from the road annually.

  • http://www.blackberryforums.com/ jibi@bbf

    Not really all that crazy, though. Carriers lose money on device hardware. They sign up new hardware simply to allow the offering of new billable services and features, as well as enticing current customers to renew their contracts and to attract new customers. Carriers make ALL of their money from contracts and the steep mark-up of add-on features.

    This move by O2 actually benefits the carrier more than the environment, in my opinion.

  • http://www.blackberryforums.com jibi@bbf

    Not really all that crazy, though. Carriers lose money on device hardware. They sign up new hardware simply to allow the offering of new billable services and features, as well as enticing current customers to renew their contracts and to attract new customers. Carriers make ALL of their money from contracts and the steep mark-up of add-on features.

    This move by O2 actually benefits the carrier more than the environment, in my opinion.