BlackBerry Cool prepares to take over world, lose 10 lbs

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In what can only be deemed as an act long overdue, BlackBerry Cool is currently undergoing a site redesign. While it will be mostly an aesthetic job (think HTML facelift), we also will be slowly rolling out new functionality that will blow your mind.

You should be seeing the fruits of our labor sometime before WES, and possibly rolled out incrementally throughout the week, with varying degrees of seamless integration. So if you notice anything that looks wonky or blows your mind, don’t worry, it’s supposed to be that way.