Of course, the news of the day will be the official announcement of the BlackBerry Curve, but there’s another — and almost as important — story attached to it. That story is the power of tech blogs and the influence they have over what they cover.
Most BBCool readers saw our coverage yesterday of Boy Genius’ revelation that the BlackBerry 8300 would be branded as the BlackBerry Curve. This fine bit of sleuthing was the result of noticing that the blackberry8300.com URL — owned by RIM — now redirected to blackberrycurve.com. Boy Genius was also able to get confirmation from his (highly reliable) sources that the Curve would officially be announced next week at RIM’s Wireless Enterprise Symposium, which makes sense, as the home-team atmosphere would make it the perfect time to unveil their new device.
Today’s announcement changes things, however. BGR assumed that they got the timing wrong, but I’m not so sure. Astute readers will notice that RIM pulled the URL redirect yesterday, sometime after the original flurry of posts on the net, and presumably in a desperate attempt to control the leak. With the redirect now back up today, it begs the question: why would RIM pull it for less than 24 hours if they were actually planning to announce the device today?
More telling is the announcement’s proximity to WES. As stated above, WES is the perfect time to announce a new flagship device — a time when all the tech media will be covering the event and RIM will easily own the news cycle. One could make the argument that RIM would want to make the announcement a few days early to hype up the event, but an early announcement actually takes the wind out of WES’ sails to a degree, because people already know what to expect. Instead of building anticipation, RIM is more likely to allow the tech world to transition its focus to the “next big thing”.
What does all of this mean? That Heisenberg’s uncertainty principle is true: by observing things, we change them. BG’s leak and the flurry of blog support let RIM’s new cat out of the bag early and forced their hand to announce before WES. How this will effect RIM’s approach to blog media remains to be seen (here’s a suggestion: work with us to release news on your own terms), but the final conclusion is really one that most people reading this site already know: the Internet is a powerful tool for distributing information, and the mobile obsessed tech-heads that run these types of sites (ahem), are usually one step ahead of what they’re covering.
Bloggers of the world unite!