It looks like Rogers is sailing past the 7 million customer mark. Maybe customers see their price-gouging as a kind of purifying flagellation. World of Warcraft seems to operate on the same principle, and it’s doing alright.
“Rogers guidance for 2007, given at the time of the fourth quarter announcement, was for net additions during the year of between 500-600k. If it manages this, it will almost certainly increase market share again, as BCE is only aiming for 350k. Telus is the wild card, but the two projections leave room for it to continue increasing its share of the total – as it has done in each of the last 13 quarters.”