ThoughtPiece: Should RIM make a BlackBerry Client for the iPhone?

12 Comments

iPhoneThe iPhone is surely the most anticipated cell phone ever, and will most likely go on to sell quite a few copies. It then makes sense to ask if RIM should consider making a BlackBerry email client for the iPhone (assuming Apple would allow that).

First, the advantage: RIM could gain incremental revenue from the sale of the software and the service to many of those iPhone users. One question is how many iPhone users will see push email as a priority. As analyst Robert Semple from Credit Suisse writes, “We do not believe the iPhone is aimed at smart phones, rather, it is designed to expand the high end of the traditional mobile phone market.”

I tend to agree: most of the people purchasing the iPhone will be doing so to gain the best multimedia wireless device on the market, not as a power email tool. That doesn’t mean that iPhone consumers wouldn’t like to have the BlackBerry email system, but that all of the other bells and whistles on the device will overshadow the email application. I believe that if a BlackBerry client were to succeed, it would have to be offered as a pre-installed application on the device.

The disadvantage is lost hardware sales. There is a subset of people who would purchase the iPhone if it had the BlackBerry email system, but instead will stick to purchasing BlackBerry’s. There is another subset of people who will own 2 devices: the iPhone for its fun features and also the BlackBerry for email, but who would purchase only the iPhone if the BlackBerry email application were available on the iPhone. With these customers RIM would lose hardware sales but gain software sales. The only problem is that RIM makes most if its money from hardware sales.

  • atman

    How much more does RIM recieve for selling say a top-of-the-line 8300 versus. maintaining 1 BlackBerry service contract (via a carrier for example) for a year?

    Do you know?

  • atman

    How much more does RIM recieve for selling say a top-of-the-line 8300 versus. maintaining 1 BlackBerry service contract (via a carrier for example) for a year?

    Do you know?

  • http://xhen.blogspot.com/ Xhen

    Personally I think RIM should make a client for Iphone but not pre-installed, the best choice will be as an external application, If you want to have blackberry service, pay for this software, if not use the Blackberry hardware.

  • http://xhen.blogspot.com Xhen

    Personally I think RIM should make a client for Iphone but not pre-installed, the best choice will be as an external application, If you want to have blackberry service, pay for this software, if not use the Blackberry hardware.

  • john p

    Why ask! Its a given why wouldn’t a bb user not want all the bells n whistles

  • john p

    Why ask! Its a given why wouldn’t a bb user not want all the bells n whistles

  • Pawan

    I think with the 3G and 4G services starting world wide, more and more people are getting used to pulling the emails. So it only makes sense for Blackberry to develop a BBC for Iphones and may be sell it at a price before people stop bothering about push email services.It’s a fact that the internet on the broadband is going to become faster and faster and more and more users will buy multitasking phones.

  • Pawan

    I think with the 3G and 4G services starting world wide, more and more people are getting used to pulling the emails. So it only makes sense for Blackberry to develop a BBC for Iphones and may be sell it at a price before people stop bothering about push email services.It’s a fact that the internet on the broadband is going to become faster and faster and more and more users will buy multitasking phones.

  • Raouf Bishay

    I would but an Iphone if iot has the client that is the only thing preventing me from buying it.

  • Raouf Bishay

    I would but an Iphone if iot has the client that is the only thing preventing me from buying it.

  • Rajiv

    I would also like to have BBC on my iphone.

  • Rajiv

    I would also like to have BBC on my iphone.