Therefore it does not pay for RIM to trade a hardware sale for a software sale; the only net gain for RIM is in getting so many new software sales such as to offset any loss in hardware sales revenue. It is that equation that has to work for it to be beneficial for RIM to allow its vaunted BlackBerry email client onto an iPhone. The question is whether there would be enough iPhone users who otherwise would never own a BlackBerry, but who would value the BlackBerry service on their iPhone. If there would be enough of these consumers then it would be profitable for RIM to offer a BB client for the iPhone.
My personal feeling is that it would be good for RIM if they could get their BlackBerry application preinstalled on the iPhone. The bread and butter of RIMâ€™s business, the enterprise user, would still stick with the BlackBerry device. However, there are going to be many consumers who purchase the iPhone who would not otherwise purchase any smartphone, let alone a BlackBerry. These consumers will use and discover the joys of the BlackBerry email system if it is available on their iPhone. However, RIM and Apple would have to agree to such an arrangement, and given that both companies like to maintain absolute control over their products, this would probably be a difficult deal to get done.