A recent study by JupiterResearch has revealed that extraordinarily few people use the music capabilities that are available on their mobile devices. Nearly 30 million Americans have the capability to get music on their phones, and 5% of those surveyed regularly upload songs from their PC to their phone and only 2% download over the air. Obviously this is a market Apple is trying to penetrate, by offering a way of making music an accessible feature to its users. Other mobile users might take the hint and realize they can actually use their existing devices to do the same thing, but carriers and manufacturers are going to have to do their fare share of promoting the service, too.
Carriers potentially face significant hurdles including resistance to initially high price points for over the air (OTA) downloads, prevalence of existing portable devices, and compromises in device functionality to combine phone and music capabilities. … To drive usage, as opposed to simply ownership, of music phones, carriers, handset makers, and the music industry must do more to make the case that music capabilities integrated into handsets deliver real consumer benefits.
Walkman’s TrackID is a great example of how mobile devices can worm their way into the hearts of music-lovers. The BlackBerry 8300’s newfangled music browser and 3.5mm headphone jack is a step in the right direction, but it will take a helluva lot more than that for BlackBerrys to start doing more than existing MP3 players.