BlackBerry turns personal time into productive time

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efficiency.jpgIpsos Reid has completed a study of return on investment for BlackBerrys, and the general conclusion is that each user turns one hour of downtime a day into productive time. The report was a follow-up to a similar 2004 report to see how the productivity scene had changed. Fewer people strongly agreed that 24/7 BlackBerry e-mail access increased their productivity, even though reported daily usage went up an average of 15 minutes. That seems to suggest the further BlackBerrys become entrenched in routine, the more seamless productivity increases become.


What’s more important than recovering professional time is recovering personal time as a result of BlackBerry usage. Most readers of this report have focused on the dollars saved by management who implement the BlackBerry solution, but for the average consumer, knowing that you can save around 43 minutes a day on personal stuff is a lot more interesting. It has to be said that 29% of the respondents to that question couldn’t pin down how much personal time they had saved on a daily basis, further emphasizing how seamless BlackBerry usage has become.

In terms of efficiency benefits, the average increase was reported at 38%, while a solid 28% of respondents thought BlackBerrys increased workflow by over 50%. The report also covered gains resulting from immediate actiony. Ipsos Reid estimates that the average BlackBerry user gets 26 time-sensitive e-mails a week while they’re away from the desk, but send 24 time-sensitive e-mails a week from their BlackBerry, effectively countering lost opportunities.

After all’s said and done, the report claims that corporations will be making back 238% of their investment in BlackBerrys over 154 days, which Ipsos is calling a conservative estimate.