You know it’s hard times for a company when someone wearing a three-pronged hat with bells on it calls you out. But considering the bad luck Motorola has been having recently, maybe we shouldn’t be so surprised. Pointing to Moto’s financial downturn in the face of across the board industry success and the iPhone‘s drive to make smartphones cool for everyone, the analysts at the Fool wonder why a company with such a hugely successful product like the RAZR can’t make enough money.
Here’s a potential answer: Motorola’s product line is stagnant. The RAZR’s selling point (which is now 3 years old, mind you) was that it was sleek, exclusive, and cool. When the device went from haute couture to mass market in 2005 and even your grandma was sporting a pink V3, the RAZR lost that cachet with trend setters. Future iterations have failed to hit the magical trifecta of the original, and most seem to be slightly revised models of a device that everyone already owns (which they are). Hey, Motorola: there’s a reason why a $500 device made by a computer company gets dubbed the “Jesus Phone” and receives national news coverage during its release. Hit us with something new already, please. And no, we don’t mean the Q9h.