BlackBerry Cool

We stumbled upon a rather biting piece on inconsistencies between RIM’s marketing team and their site developers. The long and short of it is that BlackBerry ads catch the eye, but click-throughs fail to close the deal with a customer who’s already sold. The editorialist, Matthew Roche, dares RIM to to make their marketing full-circle, from first click right down to sale. It sounds like a no-brainer, but as a company that has traditionally left those things to carriers, RIM could be a bit out of their element. At very least, accurate and simple redirection towards local carriers should something they can handle, right?