Report: Simplicity sells cells

19 Comments

iPhoneA recent report by Continental Research is showing that the vast majority of mobile users just want basic functionality, and advanced features go largely unused. The survey talked to users on O2 (who got top marks for customer service), T-Mobile, Orange and Vodafone asking subscribers if they’d prefer a less expensive, simple phone or a pricier one with all the trimmings. It’s not only that adoption of extra functions has been low, but it’s actually been shrinking over the last three years. For example, in 2005 18% of surveyed cellphone users had downloaded a ringtone in the last year, versus 10% in 2007. That gives the iPhone some hard numbers to back up its philosophy of user-friendliness, no doubt. As BlackBerry users, do you guys tend to stick with just voice and e-mail, or do you dabble in the extras, like music and GPS? Are BlackBerry users maybe more predisposed to using advanced features?

  • Jake

    I know alot of Blackberry users who also have iPods. Blackberries are communication devices only.

  • Jake

    I know alot of Blackberry users who also have iPods. Blackberries are communication devices only.

  • shlammed

    maybe thats because they have old blackberry’s that dont have multimedia support? :)

  • shlammed

    maybe thats because they have old blackberry’s that dont have multimedia support? :)

  • Fruits n’ berries

    I have become dependent on GPS when travelling, but mainly use voice and email. I think BlackBerry users are probably more inclined to learn more about their devices and use more features, but I wonder if that’s really the case? I do relate, however, to people who are avoiding complexity – “keep it simple” is a mantra that stands the test of time.

  • Fruits n’ berries

    I have become dependent on GPS when travelling, but mainly use voice and email. I think BlackBerry users are probably more inclined to learn more about their devices and use more features, but I wonder if that’s really the case? I do relate, however, to people who are avoiding complexity – “keep it simple” is a mantra that stands the test of time.

  • http://www.favbrowser.com/ Favorite Browser

    Off-Topic comment, can anyone tell me why does all the BB’s, for example even new Pearl 2 got a display with like 65k colors only?

  • http://www.favbrowser.com Favorite Browser

    Off-Topic comment, can anyone tell me why does all the BB’s, for example even new Pearl 2 got a display with like 65k colors only?

  • morty

    i would say bb people are more inclined to use the “bells and whistles”

    getting email on your phone is now considered common…thats funny

    as teens that text grow up they will be bb users for sure and gps + mp3+ cameras will also be used more

    i and wife have curve and even my wife likes the cam and google maps

  • morty

    i would say bb people are more inclined to use the “bells and whistles”

    getting email on your phone is now considered common…thats funny

    as teens that text grow up they will be bb users for sure and gps + mp3+ cameras will also be used more

    i and wife have curve and even my wife likes the cam and google maps

  • Bradley

    I use my BlackBerry 8300 for everything now.. It even plugs into my bmw mp3 jack so I can listen to the mp3′s on it. I still buy off of iTunes and just use NoteBurner to convert them to mp3′s for my BlackBerry. Great thing about it all is that when I get a phone call the music mutes and my bluetooth phone integration (or headset) kicks in!

  • Bradley

    I use my BlackBerry 8300 for everything now.. It even plugs into my bmw mp3 jack so I can listen to the mp3′s on it. I still buy off of iTunes and just use NoteBurner to convert them to mp3′s for my BlackBerry. Great thing about it all is that when I get a phone call the music mutes and my bluetooth phone integration (or headset) kicks in!

  • Phreqd

    I have yet to use the mp3 player in the 8800 as I have a good mp3 player I use all the time. I do use the video player to watch movies when I’m relaxing in the hot tub. I enjoy having the gps, but I don’t use it for driving as I have a dedicated unit for that.

  • Phreqd

    I have yet to use the mp3 player in the 8800 as I have a good mp3 player I use all the time. I do use the video player to watch movies when I’m relaxing in the hot tub. I enjoy having the gps, but I don’t use it for driving as I have a dedicated unit for that.

  • http://www.javatyger.com/ javatyger

    I personally love all the advanced features of a cellphone and definitely would buy the “Swiss Army” phone to the basic phone only models. I shelled out the big bucks for my BlackBerry because of all the features. :-)

  • http://www.javatyger.com/ javatyger

    I personally love all the advanced features of a cellphone and definitely would buy the “Swiss Army” phone to the basic phone only models. I shelled out the big bucks for my BlackBerry because of all the features. :-)

  • http://www.javatyger.com javatyger

    I personally love all the advanced features of a cellphone and definitely would buy the “Swiss Army” phone to the basic phone only models. I shelled out the big bucks for my BlackBerry because of all the features. :-)

  • jp

    Functionality is the issue. You can cram a bunch of features in, and end up like a Homer Simpson designed car: every feature, but unusable and too expensive.

    http://www.imdb.com/title/tt0701191/

    If enough thought is put into the human user interface, the functions will be used. Most gadgets are designed by engineers who seem to forget that people don’t thrive on complexity.

    Make it easy and intuitive to use, and it will be used.

  • jp

    Functionality is the issue. You can cram a bunch of features in, and end up like a Homer Simpson designed car: every feature, but unusable and too expensive.

    http://www.imdb.com/title/tt0701191/

    If enough thought is put into the human user interface, the functions will be used. Most gadgets are designed by engineers who seem to forget that people don’t thrive on complexity.

    Make it easy and intuitive to use, and it will be used.