Maxis announced yesterday their release of the BlackBerry 8300 in Malaysia, while making their intention of closing the enterprise-consumer gap loud and clear. Right now, Malaysia has a 70/30 split in terms of business and personal BlackBerry sales, but they hope the Curve will help change that.
“As BlackBerry usage in Malaysia continues to climb, we are making the powerful device accessible and affordable to people with an entry-level package for the BlackBerry Internet Solution at RM20 per month,” [Chief operating officer Jon Eddy Abdullah] said at the launch of the smartphone Monday. … “We believe the consumer potential for e-mail services is largely untapped and this package is designed specifically for the consumer looking for wireless e-mail connectivity,“ he added.
We were just talking yesterday about how integral e-mail was to the enterprise customer, but how vital is it to consumers? If e-mail wasn’t a part of your job, would you still check it every day, let alone constantly through a handheld? Retail cost for Maxis’ BlackBerry 8300 is RM1,999, or $US 570.
Maxis Reinforces Leadership with New BlackBerry Smartphone
Maxis Reinforces Leadership with New BlackBerry Smartphone
Introduces the new BlackBerry Curve with RIM and Entry-Level BlackBerry Service Package
Kuala Lumpur, August 20, 2007 – Maxis reinforced its position as Malaysia’s foremost mobile service provider by introducing the latest BlackBerry® CurveT smartphone – the smallest and lightest full QWERTY BlackBerry handset, together with Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM).
The BlackBerry Curve features a smooth and friendly handset design and delivers the renowned BlackBerry email and messaging experience, premium phone features, intuitive trackball navigation system, 2 megapixel camera, fast web browsing and powerful multimedia capabilities.
Users of the BlackBerry platform on Maxis enjoy maximum performance on the BlackBerry Curve via Maxis’ extensive EDGE coverage, which is three times faster than the speed of GPRS.
Frequent roamers will also appreciate the 33 percent discount on data roaming offered by Maxis when they roam to Bridge Mobile Alliance operator networks: Airtel (India), SK Telecom (South Korea), Globe Telecom (Philippines), SingTel (Singapore), Optus (Australia), CSL (Hong Kong), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia).
“In the market, Maxis leads with having the experience and advantage of a faster network combining 3G, EDGE and GPRS, and a wider roaming experience for BlackBerry smartphones,, as well as having the latest and most extensive choice of BlackBerry handsets through our direct relationship with RIM,” said Jon Eddy Abdullah, Maxis’ Chief Operating Officer.
“With the BlackBerry Curve from Maxis, users can experience wireless stock trading with the MobileStockLive application. The Malaysian Japanese business community will also appreciate Namimail for reading and composing in Japanese, widening the potential community of BlackBerry smartphone users. Very soon, our customers will be able to enjoy the convenience of on-the-go personal banking and financial services using their BlackBerry smartphone. With Maxis, customers get more from the BlackBerry solution.” he said.
“We are very pleased to work with Maxis to introduce the BlackBerry Curve to Malaysian customers. The BlackBerry Curve combines enhanced multi-media features with the proven BlackBerry smartphone experience, making it an ideal mobile solution for work and play,” said Norm Lo, Vice President of Asia Pacific at Research In Motion.
“Maxis’ customers will appreciate the flexibility and convenience offered by the new BlackBerry Curve in both their personal and professional lives.”
Maxis also introduced the most affordable BlackBerry service package in the market. For as low as RM20 per month, Malaysians are able to send and receive email and even continuously chat online, while on the go.
“As BlackBerry smartphone usage in Malaysia continues to climb, we are making the powerful device accessible and affordable to more people with this entry-level BlackBerry service package. Now, truly everyone can choose a BlackBerry smartphone,” said Jon.
The new BlackBerry Curve from Maxis features:
* EDGE/GPRS/GSM connectivity operating on Maxis’ high speed nationwide network, and roaming with over 180 data roaming partners worldwide.
* A compact design that incorporates a full QWERTY keyboard and large screen. It measures 107mm x 60mm x 15.5mm and weighs approximately 111 grams. The BlackBerry Curve is also very stylish with its small and light design, smooth edges, liquid silver finish and chrome highlights.
* A 2 mega pixel camera with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. The images can be quickly shared via email, MMS, BlackBerry Messenger or Bluetooth. Photos can also be set as a unique caller IDs or Home Screen image.
* 64MB built-in memory with a microSD expandable memory slot.
* A built-in spell checker with user-customizable dictionary to ensure accuracy of emails and other text entries.
* Premium phone features including noise cancellation technology to offset background noise, Speaker Independent Voice Recognition (SIVR) for Voice Activated Dialing (VAD), dedicated ‘send’, ‘end’, and ‘mute’ keys, low-distortion speakerphone, and Bluetooth® (2.0) support for hands-free use with headsets, car kits and Bluetooth peripherals.
* A powerful new media manager application included with the BlackBerry® Desktop Manager software. The Roxio® Media Manager for BlackBerry®, which was developed with Sonic® and based on the award-winning Roxio Easy Media Creator® 9, introduces a new level of simplicity, allowing users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create playlists and automatically copy or convert pictures, music and videos for optimal playback on the BlackBerry Curve.
* A 3.5mm stereo headset jack, support for Bluetooth® stereo audio profile (A2DP/AVRCP), and dedicated volume controls.
* Support for polyphonic, mp3 and MIDI and RealTrax ringtones.
* Support for instant messaging with BlackBerry® Messenger, Google® Talk and Yahoo!® Messenger pre-loaded.
* BlackBerry® Internet Service support that allows access to up to 10 personal and corporate email accounts, including most popular ISP email accounts.
* BlackBerry® Enterprise Server support for enterprise deployments, enabling advanced security and IT administration within IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments.
The BlackBerry Curve 8300 is now available at Maxis Centres nationwide (retail price: RM1,999). For more information, please visit www.maxis.com.my/blackberry.
About The Maxis Group
Named Asian Mobile Operator of the Year 2007, the Maxis Group currently operates in three key Asian markets – Malaysia, India and Indonesia – with a 5,000-strong workforce collectively serving over 14 million customers and offering a comprehensive range of communications services, including mobile and fixed line telecommunications, valued-added data and content services, wireless and fixed line broadband services and international gateway services.
In Malaysia, Maxis Communications Berhad (“Maxis”) is the country’s premier mobile telecommunications operator, with the lead in post-paid and pre-paid (Hotlink) subscriber base. The Maxis Group operates in India through subsidiary Aircel Limited and in Indonesia through PT Natrindo Telepon Seluler.
Since it began operations in 1995, Maxis has won numerous awards. Most recently, Maxis was named Malaysia’s “Most Admired Company” by the Asia Wall Street Journal in 2006. In June 2007, leading regional industry journal Asian Mobile News named Maxis as “Asian Mobile Operator of the Year” and “Malaysian Mobile Operator of the Year”, due to its clear demonstration of leadership in business performance, brand value, sustained service excellence, network quality and product innovation, further reinforcing the Maxis Group’s mission to be a Regional Communications Leader of Choice.
For more information, please visit www.maxis.com.my
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless HandheldT product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Issued by Maxis Communications (Maxis) and Research In Motion (RIM)
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Enterprise Business Contact:
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