BlackBerry Cool

Emoze has announced today that they’re now offering free push Gmail on any cellphone out there. We remember emoze, right? Emoze has been openly targeting RIM as a competitor, and now they’re horning in on their Google turf, which is fair game. Making nice with Google is good for business. There’s a divide in what folks want in e-mail: those who need the whole shebang, and those who just want to occasionally check their personal e-mail, and emoze is going after the latter. While RIM obviously doesn’t have to worry about losing their full-feature customers, emoze’s free push e-mail certainly raises the bar for capturing a casual market.