MMS and Buy lets your camera do the ringtone shopping

The digital record label Craze has announced their new service called MMS and Buy, which lets you send an MMS picture of a record label to their number which replies with a link to their site with ringtones of the music on that album. Anyone who’s into the mobile music shopping has probably looked at Walkman’s TrackID with a bit of envy. MMS and Buy might not be quite as versatile as audio recognition, but it’s a start. Right now, the service is only available in the UK, but they’re hoping to expand into other merchandise, like posters and concert tickets.

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