Seduce employees to increase device adoption in enterprise

In RIM’s recent issue of BlackBerry Connection, there was an interesting article on how to improve corporate BlackBerry adoption by “seducing” users. We’re used to hearing about companies with restrictive IT policies that block downloading ringtones or games, but the IT director at British and American Tobacco has gone another route. By not only allowing but encouraging employees to use the devices for business and personal activities, the BlackBerry experience had become an entirely enjoyable one for the folks at BAT. When implementing the devices, they targeted executives who had shown a high level of acceptance to innovative technologies to build excitement among peers before issuing more BlackBerrys. Enough people out there see their BlackBerry as the ball and chain that the boss has latched onto them; maybe it’s time IT directors change that and show a little love.

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