Rogers has announced today that the BlackBerry 8310 will be hitting Canadian shelves next Tuesday, on the 11th., to the raucous fanfare of many. Previous speculation on the GPS-enabled Curve’s pricing is confirmed, at a $299.99 price point with a 3-year contract and $40 monthly plan. The big question is, is it in black? Well, according to the press release, it’s really more of a titanium, which is alright, but we need some classic black going on.
Rogers and RIM Introduce GPS-enabled BlackBerry Curve 8310 Smartphone in Canada
TORONTO and WATERLOO, ON, Sept. 7 /CNW/ – Rogers Wireless (TSX: RCI;
NYSE: RCI) and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today
introduced the BlackBerry(R) Curve(TM) 8310 smartphone, complete with built-in
Global Positioning System (GPS) and mapping software. The smallest and
lightest full QWERTY BlackBerry(R) handset is packed with powerful and
convenient features for both business and personal use and can now pinpoint
its location through built-in GPS.
The BlackBerry Curve 8310 features a smooth and comfortable handset
design and delivers the renowned mobile communications experience that
BlackBerry smartphone users have come to know and love. It offers exceptional
email, messaging and phone features together with fast web browsing, enhanced
multimedia capabilities, a 2 megapixel camera, an easy-to-use QWERTY keyboard
and an intuitive trackball navigation system. With the BlackBerry Curve 8310,
it’s easy for Canadians to get where they’re going, connect with friends,
family and co-workers, and access important information on the go.
“As Canada’s largest wireless carrier with the most reliable network,
Rogers is proud to offer Canadians innovative and cutting-edge products,” said
John Boynton, Senior Vice President & Chief Marketing Officer. “The
award-winning BlackBerry email solution that users know and love, combined
with the addition of multimedia features such as GPS, will make the BlackBerry
Curve 8310 a very attractive device to our customers.”
“The BlackBerry Curve 8310 brings personal productivity and flexibility
to a whole new level,” said Mike Lazaridis, President and Co-CEO at Research
In Motion. “The built-in GPS and mapping capabilities add another incredibly
useful dimension to the smartphone that users quickly appreciate.”
The new BlackBerry Curve 8310 from Rogers features:
- A small and stylish design with smooth edges, titanium toned finish
and chrome highlights. It measures 107mm x 60mm x 15.5mm and weighs
approximately 111 grams.
- Built-in GPS, BlackBerry(R) Maps, and TeleNav(R) Navigator, for
accurate turn by turn directions.
- A 2 megapixel camera with 5x digital zoom, built-in flash, self-
portrait mirror and full screen viewfinder. The camera can capture
images in up to three picture quality and size resolutions that can
be quickly shared via email, MMS, BlackBerry(R) Messenger or
Bluetooth(R). Photos can also be set as a unique caller IDs or Home
- EDGE/GPRS/GSM connectivity operating on Roger's high speed nationwide
network, with roaming in 200 countries for voice and 127 countries
- Premium phone features including noise cancellation technology to
offset background noise, Speaker Independent Voice Recognition (SIVR)
for Voice Activated Dialing (VAD), dedicated 'send', 'end', and
'mute' keys, low-distortion speakerphone, and Bluetooth (2.0) support
for hands-free use with headsets, car kits and Bluetooth peripherals.
- A microSD expandable memory slot for additional data storage.
- A built-in spell checker with user-customizable dictionary to help
ensure accuracy of emails and other text entries.
- A powerful new media manager application included with the BlackBerry
(R) Desktop Manager software. The Roxio(R) Media Manager for
BlackBerry(R), which was developed with Sonic(R) and based on the
award-winning Roxio Easy Media Creator(R) 9, introduces a new level
of simplicity, allowing users to easily search for media files on
their computer, view and organize them, create MP3 music files from
CDs, add audio tags, create playlists and automatically copy or
convert pictures, music and videos for optimal playback.
- A 3.5mm stereo headset jack, support for Bluetooth stereo audio
profile (A2DP/AVRCP), and dedicated volume controls.
- Support for polyphonic, mp3 and MIDI and RealTrax ringtunes.
- Support for instant messaging with BlackBerry Messenger, Google(R)
Talk and Yahoo!(R) Messenger pre-loaded.
- BlackBerry(R) Internet Service support that allows access to up to 10
personal and corporate email accounts, including most popular ISP
- BlackBerry(R) Enterprise Server support for enterprise deployments,
enabling advanced security and IT administration within IBM(R) Lotus
(R) Domino(R), Microsoft(R) Exchange and Novell(R) GroupWise(R)
- Support for downloading music directly to the device using Rogers
Accessories for the BlackBerry Curve 8310, including premium leather
holsters and totes, an automotive charger, and Bluetooth(R) headsets, are
available at www.shopblackberry.com.
Availability & Pricing
The BlackBerry Curve 8310 will be available in Canada from Rogers
Wireless in retail and business channels beginning September 11 for $299.99,
with activation of a minimum $40 voice plan and data plan for a three year
About Rogers Wireless
Rogers Wireless is Canada’s largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, with 7 million customers, and two powerful brands: Rogers Wireless
and Fido. Rogers Wireless, which operates Canada’s largest and most reliable
integrated wireless voice and data network, providing advanced voice and
wireless data solutions to customers from coast to coast, is Canada’s only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in 200 countries for voice and 127 for data. The
company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a
diversified Canadian communications and media company. For further
information, please visit www.rogers.com
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of
innovative wireless solutions for the worldwide mobile communications market.
Through the development of integrated hardware, software and services that
support multiple wireless network standards, RIM provides platforms and
solutions for seamless access to time-sensitive information including email,
phone, SMS messaging, Internet and intranet-based applications. RIM technology
also enables a broad array of third party developers and manufacturers to
enhance their products and services with wireless connectivity to data. RIM’s
portfolio of award-winning products, services and embedded technologies are
used by thousands of organizations around the world and include the
BlackBerry(R) wireless platform, the RIM Wireless Handheld(TM) product line,
software development tools, radio-modems and software/hardware licensing
agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq
Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For
more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the
“safe harbor” provisions of the United States Private Securities Litigation
Reform Act of 1995. When used herein, words such as “intend” and similar
expressions are intended to identify forward-looking statements.
Forward-looking statements are based on assumptions made by and information
available to Research In Motion Limited. Investors are cautioned that such
forward-looking statements involve risks and uncertainties. Important factors
that could cause actual results to differ materially from those expressed or
implied by such forward-looking statements include, without limitation,
possible product defects and product liability, risks related to international
sales and potential foreign currency exchange fluctuations, the initiation or
outcome of litigation, acts or potential acts of terrorism, international
conflicts, significant fluctuations of quarterly operating results, changes in
Canadian and foreign laws and regulations, continued acceptance of RIM’s
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successful development of new products, dependence on third-party networks to
provide services, dependence on intellectual property rights, and other risks
and factors detailed from time to time in RIM’s periodic reports filed with
the United States Securities and Exchange Commission, and other regulatory
authorities. The Company has no intention or obligation to update or revise
any forward-looking statements, whether as a result of new information, future
events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited. RIM,
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Trademark Office and may be pending or registered in other countries. All
other brands, product names, company names, trademarks and service marks are
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no representation, warranty or guarantee in relation to third party products
For further information: Media Contacts: Odette Coleman, Rogers
Wireless, (416) 935-6441, Odette.email@example.com; Marisa Conway,
Brodeur (for RIM), (212) 515-1924, firstname.lastname@example.org; Investor Contact: RIM
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