Enterprise users are big spenders outside of work too


ABIA free ABI Research paper has just come out on enterprise usage of mobile devices, primarily outlining how heavy-duty corporate users are and that there’s still room for service providers to get in on the big spending. On average, enterprise users spend 80% more on data services than regular consumers, the average revenue per user generated is 24% higher, and even spend 78% more on consumer-centric services. The report suggests that keeping enterprise and consumer services separate is detrimental to business, and that providers can rake in the dough if they bundle enterprise and consumer products together. The report also highlights the moderate interest in Wi-Fi; it’s seen largely as an unnecessary feature, but will still be something to pull in new handset owners.