Oracle launches social CRM on BlackBerry

OracleThere’s some new customer relationship management software available for BlackBerry from the fine folks at Oracle dubbed Mobile Sales Assistant, offering collaboration tools, sales and call reporting, as well as extensive contact information. Oracle’s home turf is in databases, so it’s a safe bet you can trust this package. Their big pitch, though, is in supporting social CRM, where social networking becomes a key part of the sales process. Looks like Jim-dawg’s comments on enterprise social networking are on the money. For anyone interested, Oracle’s Mobile Sales Assistant will be available for $30/month per user.

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