100 million European LBS users by 2012

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A globecellular-news has a report from Berg Insight which says that there will be over 100 million users of location based services in Europe by 2012. According to the report, LBS are set to become the MySpace or Facebook of mobile phones, and just like the social networking revolution, many will try but few will succeed at having the same impact. Mapping, navigation and search are said to be the top applications, which we’ve certainly seen evidence for. The report also cautions that increased adoption doesn’t necessarily equal increased revenue, and companies in that sector will have to work on advertising models.

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