BlackBerry Cool

Blogger Judy Mottl has written about the BlackBerry obsession in Canada, which has gotten so bad that the Deputy Minister for Citizenship and Immigration Canada ministry had banned their use between 7 PM and 7 AM. He also banned their use during meetings, a growing concern amongst many professions. Now a company called DDB Canada has taken it one step further. Calling it a “personal digital assistant pandemic,” CEO Frank Palmer has issued a very creative ban on using BlackBerrys during meetings. Anyone caught is issued a yellow card by a fellow employee. If they’re caught again, and are already carrying a yellow card, they’re given a red card and they have to pay their own monthly bill. Quite a deterrent, especially considering the data plan pricing up north.