BlackBerry launches new front page, TV ad campaign

BB AdYou might notice a cool new trailer on the front page of blackberry.com, follow by a broad overview of each of the three device types. Everything but the reskinned store is pretty much the same, but that front page trailer has also hit primetime TV, signalling a heavy-duty pre-WES push into the consumer space. Yesterday’s Unite! announcement, which is just as geared towards tight groups of friends and families as it is small businesses, and the latest rumblings of a flip BlackBerry also leaves one wonder how much WES will take on a consumer focus this year…

Posted by Simon Sage in News

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