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Women are buying more smartphones, pink is a factor
The New York Times has an article out today spotlighting the growing trend of women with smartphones, and of course, it’s filled with iPhone-related data. For example, did you know that one out of every three iPhones were purchased by a woman? Significantly, this number is a result of a doubling of the number of women using smartphones in the past year, to 10.4 million (women accounted for only one in four of every iPhone purchase as recently as October).
Suggested reasons for the upsurge? Cheaper phones with more appealing designs, such as the now $99 BlackBerry Pearl, the elimination of the geek stigma to purchasing a smartphone, and an ever-increasing need to keep in touch with family members. Perhaps also the color pink:
We picked a shade of pink that fit in all kinds of settings — not too flashy,” said Mark Guibert, vice president for corporate marketing at RIM. “It was the only color that was purely driven by the female audience. Years ago the market was much more focused solely on function. Now there is more focus on lifestyle.
Pink: is there anything it can’t do?
(via NYT)
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Posted by Douglas Soltys in News, Reviews, Wireless Industry News
Comments [8 Responses]
June 10th, 2008 at 10:05 am
I waited to buy my 8830 World Edition until they came out with a consumer color…I <3 my Red BlackBerry!!!
June 10th, 2008 at 11:45 am
I think Verizon’s color schemes for ALL Blackberry smartphones is the fuggliest of all carriers. My wife got her 8130 just as the pink ones were rolling out for Valentine’s Day, and she chose the standard silver.
IMHO, Sprint’s Blackberry color scheme beats Verizon’s hands down.
June 14th, 2008 at 12:06 am
That’s actually a really nice shade of pink, I’d consider buying that one for myself !
June 26th, 2008 at 8:42 am
[...] but something tells me the novelty of coloured cases still hasn’t worn off. Pink has been a definite factor in pulling in the female demographic. Of course, it’s not all frivolous - the BlackBerry 8120 [...]
July 8th, 2008 at 2:21 pm
I can’t believe the color pink is what is driving BlackBerry sales to women. I’m considering a BlackBerry because it seems to have the functions I would use. Well, and I don’t particularly want to be seen using a pink phone. Purple or red, maybe…. 
July 15th, 2008 at 9:07 am
[...] it’s a safe bet that they’re doing the same with this new BlackBerry 8330. Pink sells, especially to the female customers, and if the breast cancer donations are ongoing with this model, we can expect a lot more Canadian [...]
