The New York Times has an article out today spotlighting the growing trend of women with smartphones, and of course, it’s filled with iPhone-related data. For example, did you know that one out of every three iPhones were purchased by a woman? Significantly, this number is a result of a doubling of the number of women using smartphones in the past year, to 10.4 million (women accounted for only one in four of every iPhone purchase as recently as October).
Suggested reasons for the upsurge? Cheaper phones with more appealing designs, such as the now $99 BlackBerry Pearl, the elimination of the geek stigma to purchasing a smartphone, and an ever-increasing need to keep in touch with family members. Perhaps also the color pink:
We picked a shade of pink that fit in all kinds of settings — not too flashy,” said Mark Guibert, vice president for corporate marketing at RIM. “It was the only color that was purely driven by the female audience. Years ago the market was much more focused solely on function. Now there is more focus on lifestyle.
Pink: is there anything it can’t do?