Women are buying more smartphones, pink is a factor

11 Comments

Pink Verizon BlackBerry PearlThe New York Times has an article out today spotlighting the growing trend of women with smartphones, and of course, it’s filled with iPhone-related data. For example, did you know that one out of every three iPhones were purchased by a woman? Significantly, this number is a result of a doubling of the number of women using smartphones in the past year, to 10.4 million (women accounted for only one in four of every iPhone purchase as recently as October).

Suggested reasons for the upsurge? Cheaper phones with more appealing designs, such as the now $99 BlackBerry Pearl, the elimination of the geek stigma to purchasing a smartphone, and an ever-increasing need to keep in touch with family members. Perhaps also the color pink:

We picked a shade of pink that fit in all kinds of settings β€” not too flashy,” said Mark Guibert, vice president for corporate marketing at RIM. β€œIt was the only color that was purely driven by the female audience. Years ago the market was much more focused solely on function. Now there is more focus on lifestyle.

Pink: is there anything it can’t do?

(via NYT)

  • addictedtoBB

    I waited to buy my 8830 World Edition until they came out with a consumer color…I <3 my Red BlackBerry!!!

  • addictedtoBB

    I waited to buy my 8830 World Edition until they came out with a consumer color…I <3 my Red BlackBerry!!!

  • DavidB

    I think Verizon’s color schemes for ALL Blackberry smartphones is the fuggliest of all carriers. My wife got her 8130 just as the pink ones were rolling out for Valentine’s Day, and she chose the standard silver.

    IMHO, Sprint’s Blackberry color scheme beats Verizon’s hands down.

  • DavidB

    I think Verizon’s color schemes for ALL Blackberry smartphones is the fuggliest of all carriers. My wife got her 8130 just as the pink ones were rolling out for Valentine’s Day, and she chose the standard silver.

    IMHO, Sprint’s Blackberry color scheme beats Verizon’s hands down.

  • Jimmy

    Blackberry 8130 is currently free on Telus.

  • Jimmy

    Blackberry 8130 is currently free on Telus.

  • Jimmy

    Blackberry 8130 is currently free on Telus.

  • http://blackberryblogging.blogspot.com/ William Stewart

    That’s actually a really nice shade of pink, I’d consider buying that one for myself !

  • http://blackberryblogging.blogspot.com/ William Stewart

    That’s actually a really nice shade of pink, I’d consider buying that one for myself !

  • http://financialsoft.about.com/ Shelley

    I can’t believe the color pink is what is driving BlackBerry sales to women. I’m considering a BlackBerry because it seems to have the functions I would use. Well, and I don’t particularly want to be seen using a pink phone. Purple or red, maybe…. ;-)

  • http://financialsoft.about.com Shelley

    I can’t believe the color pink is what is driving BlackBerry sales to women. I’m considering a BlackBerry because it seems to have the functions I would use. Well, and I don’t particularly want to be seen using a pink phone. Purple or red, maybe…. ;-)