Weekly Contest: How will iPhone 3G’s price, Apple’s new business model affect RIM?

55 Comments

Steve Jobs iPhone

Due to the great response to this question, we’re going to make it the Weekly Contest. Once again we’ll be offering the one two punch of a free BBCool tee shirt and Magmic’s THK3 to the person with the best comment. Feel free to comment again now that prizes are at stake. Also, try to factor in the Bold launching a mere 4 days after the iPhone (in Canada at least).

Reading this CN article about Apple’s new business model for the iPhone has raised a lot of questions at BBCool HQ. Unlike the release of the original iPhone, Apple is targeting massive consumer sales over carrier revenue. Apple has killed carrier exclusivity per region for the iPhone 3G, and it’s believed that they will only be taking the initial sale price, while operators will then keep 100% of the subscriber fees.

Now, this ‘new’ model in itself isn’t much of a big deal — in fact, it’s pretty much the model that every other handset vendor uses. However, when you factor in the lowered price point (USD$200), cheap unlimited data rates (USD$30, cheap for Canada at least!) and that Apple was able to sell 6 million devices in a year on just a few carriers, you have to wonder how this will affect the Waterloo boys and girls. As hyped as the Apple vs. RIM affair has been, I don’t expect the BlackBerry Bold to be launching for $200, do you?

Post a comment and let us know what you think. Also, for those interested in getting some iPhone love on their BlackBerry, check out Bplay’s slick iBerry 2.0 theme.

(image via Engadget)

  • TerranceC

    I can’t remember where, but I do remember seeing a quote by a RIM VP stating that company profits on handheld sales are essentially a “rounding error” as far as an impact on the bottom line is concerned. If this is the case, then they might actually decide to lower the price on the Bold to be in direct competition with the iPhone 3G, just to spite Steve Jobs. Plus, RIM’s got it going on as far as a background infrastructure is concerned – the BlackBerry network worked during 9/11, when every other network in the US crashed, and Me.com is shiny, but it doesn’t have the security or business integration offered by RIM. On top of that, they have three very different and very cool handhelds coming out: a powerful candybar, a snazzy flip, and a shiny touchscreen. I think RIM will stay on top for quite some time.

  • danka

    Ilook foward to getting the iphone as soon as a data only plan becomes available.I’m hearing impaired and do not need to spend the extra bucks for useless voice plan.

  • danka

    Ilook foward to getting the iphone as soon as a data only plan becomes available.I’m hearing impaired and do not need to spend the extra bucks for useless voice plan.

  • http://jowinv.blogspot.com/ JOWIN V PATTAMUKKIL

    don’t compare with each other.both can have advantages and disadvantages,but less disadvantages and good pefomance is assured by balckberry.it gives real orice vlaue.

  • http://jowinv.blogspot.com JOWIN V PATTAMUKKIL

    don’t compare with each other.both can have advantages and disadvantages,but less disadvantages and good pefomance is assured by balckberry.it gives real orice vlaue.