1.9% of iPhone shoppers are BlackBerry traitors

A survey by UBS Investment Research of 100-odd US iPhone buyers last weekend revealed that of the five BlackBerry owners there, only two would be making the full switch. That number went up slightly in the UK, to 3.6%. This might be good news for RIM, since they’re clearly not losing customers, but it also goes to show how much of the market Apple is penetrating with their recently-launched iPhone 3G. That being said, it could easily be paving the way for the touchscreen BlackBerry Thunder when it comes out later this year. One way or the other, the RIM stance of a mutually exclusive customer base could turn out to be true after all.

“Although our sample size was limited (relative to the global launch), we believe these results give a decent indication for the market share obtained by the iPhone on Day 1…,” [UBS' Jeffrey Fan] said. “As it relates to RIM, the survey results are consistent with our view that the BlackBerry user base today largely differs from the iPhone user base.”


Posted by Simon Sage in News

Comments [9 Responses]

Josh
July 18th, 2008 at 10:33 am

Can someone explain the math involved here? First, you should point out that 106 people were surveyed, which explains why it is 1.9% and not 2%.

Secondly, as far as I can tell, it should be phrased “1.9% of phone users are switching from the Blackberry to the iPhone 3G.” or, more to the point, “40% of Blackberry users are switching to the iPhone 3G.” If 2 of 5 (consumer - according to the survey) Blackberry users are switching to the iPhone 3G RIM has a bit more to worry about than 1.9%.

Alan
July 18th, 2008 at 1:07 pm

Out of the 100 people surveyed, 5 of those were also BlackBerry users, and of those 5, 2 of them will be switching completely. I hope that was clear. :)

Hey, we have to give it to the iPhone, really. It’s just a beautiful device. BUT! We all know that the BOLD is simply better, and more reliable. Two things that mean a lot to an informed individual.

And not all of us use iTunes. :)

BR14
July 18th, 2008 at 7:56 pm

Call me wierd but the idea of fingering a screen to make a phone call or browse a web page leaves me cold. And don’t dare touch my workstation LCD.

I don’t mind a touch screen but you’d need to provide me a stylus.

Anyone ask the question, “are you replacing your iPhone with an iPhone 3G?”

L’1.9% dei possessori di iPhone hanno tradito Blackberry per passare al lato oscuro · Commenta la tecnologia, la telefonia, i software
July 21st, 2008 at 4:18 am

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