A survey by UBS Investment Research of 100-odd US iPhone buyers last weekend revealed that of the five BlackBerry owners there, only two would be making the full switch. That number went up slightly in the UK, to 3.6%. This might be good news for RIM, since they’re clearly not losing customers, but it also goes to show how much of the market Apple is penetrating with their recently-launched iPhone 3G. That being said, it could easily be paving the way for the touchscreen BlackBerry Thunder when it comes out later this year. One way or the other, the RIM stance of a mutually exclusive customer base could turn out to be true after all.
“Although our sample size was limited (relative to the global launch), we believe these results give a decent indication for the market share obtained by the iPhone on Day 1…,” [UBS’ Jeffrey Fan] said. “As it relates to RIM, the survey results are consistent with our view that the BlackBerry user base today largely differs from the iPhone user base.”