Using Google Insights for Search to Track iPhone, BlackBerry Interest

Posted
by
Kyle McInnes
on August 13, 2008, at 11:47 AM
in Reviews and Spotlight
. Tags: , , , , .
Comments: 9 responses
9 Comments

In terms of U.S. interest, Google Insights shows a far more balanced level of interest by state for both the iPhone and BlackBerry. However, in all states iPhone is often a significantly more popular search term, especially in population-heavy states like New York, California and the District of Columbia.

Google Insights map of BlackBerry interest by state

Google Insights graph of BlackBerry interest by state

Google Insights graph of iPhone interest by state

Google Insights graph of US iPhone interest by state

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  • http://www.quicklybored.com/ Kyle

    Me gyal dem Patwa pon de BlackBurry?

  • http://www.quicklybored.com Kyle

    Me gyal dem Patwa pon de BlackBurry?

  • DavidB

    I get the whole Google Analytics thing I guess, but REALLY, their data doesn’t mean a lot when you start talking about things like a Blackberry. I mean really, how many people would start looking for “blackberry” at Google, versus just going to blackberry.com? So unless RIM (and the rest of the web) were to outsource their site search to Google (which a LOT of sites do already but by no means do all), the Analytics numbers are never going to be a reflection of reality.

  • DavidB

    I get the whole Google Analytics thing I guess, but REALLY, their data doesn’t mean a lot when you start talking about things like a Blackberry. I mean really, how many people would start looking for “blackberry” at Google, versus just going to blackberry.com? So unless RIM (and the rest of the web) were to outsource their site search to Google (which a LOT of sites do already but by no means do all), the Analytics numbers are never going to be a reflection of reality.

  • DavidB

    Oh, WAIT, all we Blackberry fans need to do is start using Google to perform casual Blackberry searches and we’ll see the Analytics rise in short order! :)

  • DavidB

    Oh, WAIT, all we Blackberry fans need to do is start using Google to perform casual Blackberry searches and we’ll see the Analytics rise in short order! :)

  • DavidB

    Oh, WAIT, all we Blackberry fans need to do is start using Google to perform casual Blackberry searches and we’ll see the Analytics rise in short order! :)

  • http://www.blackberrycool.com/ BlackBerry Cool

    @DavidB,

    I see your point, but conversely, wouldn’t people search for iPhone.com or Apple.com instead of ‘iPhone’ on Google?

    While these stats are by no means conclusive (they don’t even reflect real totals, but percentages of total Google searches), I still think they’re a valuable methods for getting a sense of who is paying attention to what on the Internet.

  • http://www.blackberrycool.com BlackBerry Cool

    @DavidB,

    I see your point, but conversely, wouldn’t people search for iPhone.com or Apple.com instead of ‘iPhone’ on Google?

    While these stats are by no means conclusive (they don’t even reflect real totals, but percentages of total Google searches), I still think they’re a valuable methods for getting a sense of who is paying attention to what on the Internet.