“Will you buy the Rogers BlackBerry Bold?” (Weekly Contest)

77 Comments

Questioning Rogers Pricing of the BlackBerry Bold

So the news has finally broken on Rogers’ pricing for the BlackBerry Bold, due out next week on the 19th: $399 on a three year plan. I’d like to say it’s a surprise, but honestly at this point, we should be expecting this from Big Red, right? Andy Brown of Strategy Analytics already told us that enterprises won’t be taking the Bold, except as perhaps executive candy. And after the dirt-cheap Pearl and the mid-ranged iPhone 3G, Rogers has a gap in their “high-end prestige” demographic, which the Bold fills nicely.

The question then becomes: what do the rest of us do? Are we really willing to shell out $400 on a three year contract for the BlackBerry Bold? Has the wait been so unbearable that we’re willing to do anything for BlackBerry goodness at this point? Or do we have the guts to hold out until Christmas, hoping they drop the price a little? Maybe we should follow the advice of reader Jack Frost:

The trick is for people to complain and hold-out on buying the Bold. If demand is low, then they will lower their prices. Soon it will be cheaper to get a plan in the USA and pay roaming in Canada rather than sign a 3 year deal with Rogers.

Post a comment and let us know if you’re still planning to buy the BlackBerry Bold or if $50 for the Pearl 8220 sounds a lot more enticing. The person with the best comment will win THREE FREE GAMES FROM MAGMIC.

  • http://justinvanrheenen.com/ Justin

    Forget the Bold! Buy an iPhone now! that’s a $200 difference between the two phones. I think RIM needs to fire whoever is letting Rogers charge this much!

  • http://justinvanrheenen.com Justin

    Forget the Bold! Buy an iPhone now! that’s a $200 difference between the two phones. I think RIM needs to fire whoever is letting Rogers charge this much!

  • Martin

    I wonder how RIM feels about something like this…in other countries they’ve been giving away the Bold. Why would RIM allow a company like Rogers price their product at $100 over an iPhone. At the current pricing that is not going to encourage anybody to go to a Bold. At $275 I was going to upgrade. Now I might as well get an iPhone. No wonder the company I work at is wanting to switch carriers.

  • Martin

    I wonder how RIM feels about something like this…in other countries they’ve been giving away the Bold. Why would RIM allow a company like Rogers price their product at $100 over an iPhone. At the current pricing that is not going to encourage anybody to go to a Bold. At $275 I was going to upgrade. Now I might as well get an iPhone. No wonder the company I work at is wanting to switch carriers.

  • Supermartin

    The beauty is, Rogers has you right where they want you. If you want the best, ante up buttercup and buy the Bold, if you defect to the dark side…..sucks to be you, Rogers happily sells you an iphone. Do you think they care if you Bold or iphone?
    If you like all the perks that come with carrier supported phones, and you want the latest, you will soon be bending over and taking it from Rogers one way or another. LOL

  • Supermartin

    The beauty is, Rogers has you right where they want you. If you want the best, ante up buttercup and buy the Bold, if you defect to the dark side…..sucks to be you, Rogers happily sells you an iphone. Do you think they care if you Bold or iphone?
    If you like all the perks that come with carrier supported phones, and you want the latest, you will soon be bending over and taking it from Rogers one way or another. LOL

  • Ian

    $399 for a BlackBerry Bold WITH A CONTRACT! Remember thats how much the RAZR used to cost without a contract!

    Comon Rogers, show us BlackBerry lovers some actual love and put it to $299 like you do with the rest of the big new BlackBerry launches.

    Gotta love it. If you want the Bold on a contract, its going to cost you your left nut. If you want it without the contract, it will cost you both!

  • Ian

    $399 for a BlackBerry Bold WITH A CONTRACT! Remember thats how much the RAZR used to cost without a contract!

    Comon Rogers, show us BlackBerry lovers some actual love and put it to $299 like you do with the rest of the big new BlackBerry launches.

    Gotta love it. If you want the Bold on a contract, its going to cost you your left nut. If you want it without the contract, it will cost you both!

  • http://www.mobilewebarchitects.com/ Matt

    Want to stick it to Rogers? Go on eBay and buy an unlocked Pearl or Curve and then buy the 6gb for $30/month data plan. Hands down the best deal you can get right now from Rogers and it’s only around for a couple more weeks.

    Mind you.. you could always take advantage of the 3G iPhone (which takes advantage of the same 6gb plan).

    Maybe we’ll see RIM pull an Apple and tell Rogers to lower rates?..

  • http://www.mobilewebarchitects.com Matt

    Want to stick it to Rogers? Go on eBay and buy an unlocked Pearl or Curve and then buy the 6gb for $30/month data plan. Hands down the best deal you can get right now from Rogers and it’s only around for a couple more weeks.

    Mind you.. you could always take advantage of the 3G iPhone (which takes advantage of the same 6gb plan).

    Maybe we’ll see RIM pull an Apple and tell Rogers to lower rates?..

  • http://www.intechible.com/ Shaun Rotman

    I don’t think I’ll be jumping so quickly to get the Bold at this price. The phone looks cool but with the upcoming Javelin I’m starting to wonder if RIM will surprise us the a 3G version in the coming months like they screwed me over by releasing the Curve with GPS only 6 weeks after getting the base 8300 model.

    Also, how much is RIM selling the Bold to Rogers for!? I’d imagine the two companies are tight considering they operate down the road from one another, so how can Aussie carriers announce they’re giving the phones away for practically nothing on contract and Rogers asks for $400!?

    The only thing I can think of is their replacement program. No one seems to ever talk about that. With Rogers you can call in UP TO A YEAR (and in some cases even longer than that) after getting your BB and they’ll replace it if need be at no cost to you! I’m on my 3rd Curve now and hasn’t cost me a thing. So I’m sure I’m paying for that somehow. Maybe through the device fee.

    All I know is that at $400 a pop it seems like Rogers is purposely trying to aim this phone at corporate customers who are willing to pay this kind of price, even though there may be a larger demographic that wants it.

    It’s a shame though. This could have been the device that coupled with the 6GB plan would actually bring on board new users to mobile data and now they will be discouraged right off the bat due to hardware fees…

  • http://www.intechible.com Shaun Rotman

    I don’t think I’ll be jumping so quickly to get the Bold at this price. The phone looks cool but with the upcoming Javelin I’m starting to wonder if RIM will surprise us the a 3G version in the coming months like they screwed me over by releasing the Curve with GPS only 6 weeks after getting the base 8300 model.

    Also, how much is RIM selling the Bold to Rogers for!? I’d imagine the two companies are tight considering they operate down the road from one another, so how can Aussie carriers announce they’re giving the phones away for practically nothing on contract and Rogers asks for $400!?

    The only thing I can think of is their replacement program. No one seems to ever talk about that. With Rogers you can call in UP TO A YEAR (and in some cases even longer than that) after getting your BB and they’ll replace it if need be at no cost to you! I’m on my 3rd Curve now and hasn’t cost me a thing. So I’m sure I’m paying for that somehow. Maybe through the device fee.

    All I know is that at $400 a pop it seems like Rogers is purposely trying to aim this phone at corporate customers who are willing to pay this kind of price, even though there may be a larger demographic that wants it.

    It’s a shame though. This could have been the device that coupled with the 6GB plan would actually bring on board new users to mobile data and now they will be discouraged right off the bat due to hardware fees…

  • Randy

    God Bless America, but God help Canada to put up with them! Finally a little love for the USA and the Bold! Now if the dollar keeps getting stronger by the time Bold arrives at our shores it will only be $299. As Lady Liberty says give us your tired, your sick, and [the Bold will make you] poor.

  • Randy

    God Bless America, but God help Canada to put up with them! Finally a little love for the USA and the Bold! Now if the dollar keeps getting stronger by the time Bold arrives at our shores it will only be $299. As Lady Liberty says give us your tired, your sick, and [the Bold will make you] poor.

  • Mike

    I’ve been waiting for the Bold since it was announced and this price disgusts me. Here I was, anticipating the phone because of it’s amazing design and features, but now I’m going to have to pass because Rogers is greedy. With the onslaught of GSM providers soon to hit the Canadian market you think they’d be open to lowering the hardware price and having more people sign a 3-year contract. Sure this phone may be meant for corporate customers, but with this price, they’ve just scared off a lot of potential business. I’ll stick with my current phone and wait for the other GSM providers – thank you.

  • Mike

    I’ve been waiting for the Bold since it was announced and this price disgusts me. Here I was, anticipating the phone because of it’s amazing design and features, but now I’m going to have to pass because Rogers is greedy. With the onslaught of GSM providers soon to hit the Canadian market you think they’d be open to lowering the hardware price and having more people sign a 3-year contract. Sure this phone may be meant for corporate customers, but with this price, they’ve just scared off a lot of potential business. I’ll stick with my current phone and wait for the other GSM providers – thank you.

  • http://www.videos4blackberry.info/ Bla1ze

    $399.99 is kinda crazy pricing put into comparison with the iPhone of course, but if you look at rogers line up the 88XX series devices are still running at $399.99 as well, kinda crazy since the 8800 has been out forever, when I bought my curve on Rogers it was $299.99…I was NOT willing to pay that either, but this is why Rogers has a customer relations and retention department…Rogers customer are placed in a “Tier”…The more money you spend monthly the more eligible you are to get discounted equipment, pretty standard procedure across all carriers..in the end my $299.99 was dropped down too $149.99, so it may take a lil pushing and pulling with Rogers..but if they are not willing to budge on the pricing …they can keep it, i’ve waited this long for it…what’s another 6 months..besides..in that time the Thunder will have hit Telus and maybe that will be more promisingly priced (doubt it) and then I’ll say goodbye to Ted and his robbing ways.

  • http://www.videos4blackberry.info Bla1ze

    $399.99 is kinda crazy pricing put into comparison with the iPhone of course, but if you look at rogers line up the 88XX series devices are still running at $399.99 as well, kinda crazy since the 8800 has been out forever, when I bought my curve on Rogers it was $299.99…I was NOT willing to pay that either, but this is why Rogers has a customer relations and retention department…Rogers customer are placed in a “Tier”…The more money you spend monthly the more eligible you are to get discounted equipment, pretty standard procedure across all carriers..in the end my $299.99 was dropped down too $149.99, so it may take a lil pushing and pulling with Rogers..but if they are not willing to budge on the pricing …they can keep it, i’ve waited this long for it…what’s another 6 months..besides..in that time the Thunder will have hit Telus and maybe that will be more promisingly priced (doubt it) and then I’ll say goodbye to Ted and his robbing ways.

  • http://www.videos4blackberry.info/ Bla1ze

    @Randy

    Don’t start your praises yet, you still haven’t got an official price point yet from AT&T…and AT&T is just as greedy as Rogers..the only thing you won’t have to deal with is a 3 year contract.

  • http://www.videos4blackberry.info Bla1ze

    @Randy

    Don’t start your praises yet, you still haven’t got an official price point yet from AT&T…and AT&T is just as greedy as Rogers..the only thing you won’t have to deal with is a 3 year contract.

  • http://www.paulwoods.ca/ Paul Woods

    My curve with 4.5 is all I need reight now. I’m holding out for the storm or javelin. The Bold is just now my cup of tea.

  • http://www.paulwoods.ca Paul Woods

    My curve with 4.5 is all I need reight now. I’m holding out for the storm or javelin. The Bold is just now my cup of tea.

  • roman411

    “BlackBerry Bold or if $50 for the Pearl 8220 sounds a lot more enticing”?

    Neither!

    Sticking with my 8310. Damn reliable and still has GPS.

  • roman411

    “BlackBerry Bold or if $50 for the Pearl 8220 sounds a lot more enticing”?

    Neither!

    Sticking with my 8310. Damn reliable and still has GPS.

  • roman411

    “BlackBerry Bold or if $50 for the Pearl 8220 sounds a lot more enticing”?

    Neither!

    Sticking with my 8310. Damn reliable and still has GPS.

  • JonV

    Hellz no! Are you kidding me? At that price. I got life stuff to pay for. My Curve is good enough for another year.

  • JonV

    Hellz no! Are you kidding me? At that price. I got life stuff to pay for. My Curve is good enough for another year.

  • John Hall

    $399.00 what do they think they have, keep it I will wait for the $99.00 price and maybe I will wait for the Thunder

  • John Hall

    $399.00 what do they think they have, keep it I will wait for the $99.00 price and maybe I will wait for the Thunder

  • http://JohnBoy John Hall

    $399.00 what do they think they have, keep it I will wait for the $99.00 price and maybe I will wait for the Thunder

  • Jeremy

    There are two things preventing me from buying the Bold. The price and the camera. Where I work, camera phones aren’t allowed. I’ll have to stick with my 8820 for a bit longer.

  • Jeremy

    There are two things preventing me from buying the Bold. The price and the camera. Where I work, camera phones aren’t allowed. I’ll have to stick with my 8820 for a bit longer.

  • M to the K

    Yup, still getting the Bold. I have a good corp plan, so I will save 100 off the upgrade price. Without that discount, I’d stick with my Curve and let RIM’s Q3 earnings be damned.

  • M to the K

    Yup, still getting the Bold. I have a good corp plan, so I will save 100 off the upgrade price. Without that discount, I’d stick with my Curve and let RIM’s Q3 earnings be damned.

  • Dale

    I will get the bold. I spent more then this for PDAs in the past, and the Bold is more capable then they are. Additionally I’ll buy it to lock myself into the 6gb deal in case Rogers backslides on data plans in the future.

  • Dale

    I will get the bold. I spent more then this for PDAs in the past, and the Bold is more capable then they are. Additionally I’ll buy it to lock myself into the 6gb deal in case Rogers backslides on data plans in the future.

  • JerryD

    If I had the cash or someone else was paying – I’d get it in a heartbeat.

    Unfortunately I’m stuck waiting until it’s released by AT&T at which point I’ll be able to get my company to upgrade me to it for free. That will happen the day it’s available!!!

  • JerryD

    If I had the cash or someone else was paying – I’d get it in a heartbeat.

    Unfortunately I’m stuck waiting until it’s released by AT&T at which point I’ll be able to get my company to upgrade me to it for free. That will happen the day it’s available!!!

  • Kyle S.

    I’ll buy it once it, or the Javelin, comes to T-Mobile. But at the rate things are going, my children will be using Bolds or Javelins before I do (I am 18 with no children).

  • Kyle S.

    I’ll buy it once it, or the Javelin, comes to T-Mobile. But at the rate things are going, my children will be using Bolds or Javelins before I do (I am 18 with no children).

  • Marc

    I will not be purchasing the Bold. I am a Verizon customer and will be patiently waiting for the Thunder to replace my Palm Treo 700p.

  • Marc

    I will not be purchasing the Bold. I am a Verizon customer and will be patiently waiting for the Thunder to replace my Palm Treo 700p.

  • DavidB

    This is just dumb. People aren’t going to buy the Bold at double the price of an iPhone. Too bad there isn’t another GSM carrier in Canada, RIM SHOULD have some leverage on Bold pricing but with NO COMPETITION this is what you poor Canucks are stuck with. Of course, when (if) it launches in the USA there will be no competition either, and with ATT “in bed” with Apple I highly doubt we will see much of a difference, it will launch down here as expensive or almost so.

  • DavidB

    This is just dumb. People aren’t going to buy the Bold at double the price of an iPhone. Too bad there isn’t another GSM carrier in Canada, RIM SHOULD have some leverage on Bold pricing but with NO COMPETITION this is what you poor Canucks are stuck with. Of course, when (if) it launches in the USA there will be no competition either, and with ATT “in bed” with Apple I highly doubt we will see much of a difference, it will launch down here as expensive or almost so.

  • Joseph

    Hold out until prices drop on the Bold. With the 4.5 OS out there and likely still making the rounds, that’s likely enough new functionality for many to hang on for a few months.

    Look what happened to the first iPhone. RIM will/should drop the price tag if they really want to move units.

  • Joseph

    Hold out until prices drop on the Bold. With the 4.5 OS out there and likely still making the rounds, that’s likely enough new functionality for many to hang on for a few months.

    Look what happened to the first iPhone. RIM will/should drop the price tag if they really want to move units.

  • Andrew

    $400 is a lot of money, but at the end of the day you’re getting the best phone on the market. In my opinion, the iphone doesn’t compare at all. RIM has done an exceptional job on this device, and I don’t see anything coming close to this coming out in the next year, except maybe other RIM devices like the Thunder or Javelin.

    Overall this is an exceptional upgrade from either the Curve or the 8800, and you will definitely see me in line with my 400 bucks ready to but it.

  • Andrew

    $400 is a lot of money, but at the end of the day you’re getting the best phone on the market. In my opinion, the iphone doesn’t compare at all. RIM has done an exceptional job on this device, and I don’t see anything coming close to this coming out in the next year, except maybe other RIM devices like the Thunder or Javelin.

    Overall this is an exceptional upgrade from either the Curve or the 8800, and you will definitely see me in line with my 400 bucks ready to but it.

  • Jim

    I’m with Justin. Forget the Bold…my next phone will be an iPhone. When Apple fixes MobileMe, I will switch to the iPhone. While I love my Curve, i need a better calendar program and web browsing. And when i’m ready to buy an iPhone, the price will be cheaper than a Bold or other BB.

  • Jim

    I’m with Justin. Forget the Bold…my next phone will be an iPhone. When Apple fixes MobileMe, I will switch to the iPhone. While I love my Curve, i need a better calendar program and web browsing. And when i’m ready to buy an iPhone, the price will be cheaper than a Bold or other BB.