So the news has finally broken on Rogers’ pricing for the BlackBerry Bold, due out next week on the 19th: $399 on a three year plan. I’d like to say it’s a surprise, but honestly at this point, we should be expecting this from Big Red, right? Andy Brown of Strategy Analytics already told us that enterprises won’t be taking the Bold, except as perhaps executive candy. And after the dirt-cheap Pearl and the mid-ranged iPhone 3G, Rogers has a gap in their “high-end prestige” demographic, which the Bold fills nicely.
The question then becomes: what do the rest of us do? Are we really willing to shell out $400 on a three year contract for the BlackBerry Bold? Has the wait been so unbearable that we’re willing to do anything for BlackBerry goodness at this point? Or do we have the guts to hold out until Christmas, hoping they drop the price a little? Maybe we should follow the advice of reader Jack Frost:
The trick is for people to complain and hold-out on buying the Bold. If demand is low, then they will lower their prices. Soon it will be cheaper to get a plan in the USA and pay roaming in Canada rather than sign a 3 year deal with Rogers.
Post a comment and let us know if you’re still planning to buy the BlackBerry Bold or if $50 for the Pearl 8220 sounds a lot more enticing. The person with the best comment will win THREE FREE GAMES FROM MAGMIC.