A recent survey by mobile billing service Bango is forecasting increased mobile browsing in the U.S which could bump the UK out of its number one spot. Last month the UK took in 19.35% of global traffic, the US had 18.88%, India 10.82%, South Africa 8.82% and Indonesia 4.08%. AdMob’s recent report corroborates the trend, claiming US ad requests grew 5.8% month over month, while UK traffic saw a -0.5% drop from June. The reason for the uptake?
“The US share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited internet access,” said Adam Kerr, VP of Bango North America at Bango.