Survey: Runtime trumps cost and safety for battery-purchasers

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BatteryA recent survey by Nexergy determined runtime was the top priority for those buying their batteries, which isn’t a huge surprise, but the fact that price was nearly the last thing on buyers’ minds was unsuspected.

“It was a bit surprising,” [Phil Glandon, Nexergy president and CEO] added, “that cost appeared so low on the priority list for both groups we surveyed, and nearly at the bottom among our marketing contacts. Battery performance clearly is seen as a core competitive advantage by our customers, and that should be the primary consideration as we make design decisions on new battery packs for our customers.”

Safety ranked number two on the list, and after seeing more than one incident of exploding cell phone batteries, we can certainly see why. There was also a surprising number of engineers who were unfamiliar with lithium-ion variants and other emerging battery technologies. If you’re in that boat, Giz actually had a solid post on different battery types and how they’re the major chokepoint for mobile technology.