“Will you buy the Rogers BlackBerry Bold?” (Weekly Contest)

So the news has finally broken on Rogers’ pricing for the BlackBerry Bold, due out next week on the 19th: $399 on a three year plan. I’d like to say it’s a surprise, but honestly at this point, we should be expecting this from Big Red, right? Andy Brown of Strategy Analytics already told us that enterprises won’t be taking the Bold, except as perhaps executive candy. And after the dirt-cheap Pearl and the mid-ranged iPhone 3G, Rogers has a gap in their “high-end prestige” demographic, which the Bold fills nicely.

The question then becomes: what do the rest of us do? Are we really willing to shell out $400 on a three year contract for the BlackBerry Bold? Has the wait been so unbearable that we’re willing to do anything for BlackBerry goodness at this point? Or do we have the guts to hold out until Christmas, hoping they drop the price a little? Maybe we should follow the advice of reader Jack Frost:

The trick is for people to complain and hold-out on buying the Bold. If demand is low, then they will lower their prices. Soon it will be cheaper to get a plan in the USA and pay roaming in Canada rather than sign a 3 year deal with Rogers.

Post a comment and let us know if you’re still planning to buy the BlackBerry Bold or if $50 for the Pearl 8220 sounds a lot more enticing. The person with the best comment will win THREE FREE GAMES FROM MAGMIC.

36 Responses to ““Will you buy the Rogers BlackBerry Bold?” (Weekly Contest)”


  1. 1 Justin

    Forget the Bold! Buy an iPhone now! that’s a $200 difference between the two phones. I think RIM needs to fire whoever is letting Rogers charge this much!

  2. 2 Martin

    I wonder how RIM feels about something like this…in other countries they’ve been giving away the Bold. Why would RIM allow a company like Rogers price their product at $100 over an iPhone. At the current pricing that is not going to encourage anybody to go to a Bold. At $275 I was going to upgrade. Now I might as well get an iPhone. No wonder the company I work at is wanting to switch carriers.

  3. 3 Supermartin

    The beauty is, Rogers has you right where they want you. If you want the best, ante up buttercup and buy the Bold, if you defect to the dark side…..sucks to be you, Rogers happily sells you an iphone. Do you think they care if you Bold or iphone?
    If you like all the perks that come with carrier supported phones, and you want the latest, you will soon be bending over and taking it from Rogers one way or another. LOL

  4. 4 Ian

    $399 for a BlackBerry Bold WITH A CONTRACT! Remember thats how much the RAZR used to cost without a contract!

    Comon Rogers, show us BlackBerry lovers some actual love and put it to $299 like you do with the rest of the big new BlackBerry launches.

    Gotta love it. If you want the Bold on a contract, its going to cost you your left nut. If you want it without the contract, it will cost you both!

  5. 5 Matt

    Want to stick it to Rogers? Go on eBay and buy an unlocked Pearl or Curve and then buy the 6gb for $30/month data plan. Hands down the best deal you can get right now from Rogers and it’s only around for a couple more weeks.

    Mind you.. you could always take advantage of the 3G iPhone (which takes advantage of the same 6gb plan).

    Maybe we’ll see RIM pull an Apple and tell Rogers to lower rates?..

  6. 6 Shaun Rotman

    I don’t think I’ll be jumping so quickly to get the Bold at this price. The phone looks cool but with the upcoming Javelin I’m starting to wonder if RIM will surprise us the a 3G version in the coming months like they screwed me over by releasing the Curve with GPS only 6 weeks after getting the base 8300 model.

    Also, how much is RIM selling the Bold to Rogers for!? I’d imagine the two companies are tight considering they operate down the road from one another, so how can Aussie carriers announce they’re giving the phones away for practically nothing on contract and Rogers asks for $400!?

    The only thing I can think of is their replacement program. No one seems to ever talk about that. With Rogers you can call in UP TO A YEAR (and in some cases even longer than that) after getting your BB and they’ll replace it if need be at no cost to you! I’m on my 3rd Curve now and hasn’t cost me a thing. So I’m sure I’m paying for that somehow. Maybe through the device fee.

    All I know is that at $400 a pop it seems like Rogers is purposely trying to aim this phone at corporate customers who are willing to pay this kind of price, even though there may be a larger demographic that wants it.

    It’s a shame though. This could have been the device that coupled with the 6GB plan would actually bring on board new users to mobile data and now they will be discouraged right off the bat due to hardware fees…

  7. 7 Randy

    God Bless America, but God help Canada to put up with them! Finally a little love for the USA and the Bold! Now if the dollar keeps getting stronger by the time Bold arrives at our shores it will only be $299. As Lady Liberty says give us your tired, your sick, and [the Bold will make you] poor.

  8. 8 Mike

    I’ve been waiting for the Bold since it was announced and this price disgusts me. Here I was, anticipating the phone because of it’s amazing design and features, but now I’m going to have to pass because Rogers is greedy. With the onslaught of GSM providers soon to hit the Canadian market you think they’d be open to lowering the hardware price and having more people sign a 3-year contract. Sure this phone may be meant for corporate customers, but with this price, they’ve just scared off a lot of potential business. I’ll stick with my current phone and wait for the other GSM providers - thank you.

  9. 9 Bla1ze