Yesterday we reported that the majority of European businesspeople were unwilling to trade in their favored handset for mobile email access. Today we can tell you that 87.5% of U.S. smartphone users access entertainment content (i.e. games, music, video) from their devices according to a survey by Artificial Life. In addition, 33 percent of those surveyed use their phone for entertainment over any other purpose, including email, GPS and Internet browsing.
It’s been tossed around that RIM’s BlackBerry subscriber base is now growing at an equal 50-50 split between enterprise and prosumer, and with reports like this it’s easy to see why. Why I’m sure that the majority of BlackBerry Cool readers wouldn’t give up their email for anything, I’m interested in hearing how important entertainment is to you.