Gary Krakow, Senior Technology Correspondent for TheStreet.com, posted an interesting article yesterday following Verizon’s official launch date and pricing announcement for the BlackBerry Storm 9530. Krakow essentially argues that Verizon is asking to high a price for the BlackBerry Storm, pointing to it’s higher expense over the iPhone 3G (both are $199, but the Storm technically requires a $50 mail in rebate) and the fact that Vodafone UK is giving away the Storm 9500 for free.
Now, I’m all for cheaper BlackBerrys, but I think asking for the Verizon Storm to launch for free is asking too much. Yes, Vodafone is giving away the Storm for free, and yes it would be a great way for Verizon to build hype and stick it to Apple and AT&T. However, Krakow notes in his post that “I’m not sure it could ever match the same sort of pricing as Vodafone in Great Britain,” and he’s 100% correct. The market conditions are just not such in North America that Verizon can release a brand new touchscreen BlackBerry for free, especially considering American consumers don’t expect this kind of treatment like our European counterparts do.
Personally, I think that the rebated $199 price for the BlackBerry Storm is very solid, if not spectacular. Thoughts?