The fine ladies and gents over at the ChangeWave HotWire blog have conducted a survey amongst 61 new owners of the BlackBerry Storm, pitting the results against a similar survey conducted in July 2007 for new owners of the original iPhone. The results?
The overall satisfaction rating given by new owners of the Blackberry Storm can, at best, be characterized as lukewarm. One in three Storm owners (33%) said they were Very Satisfied with their new model, well below the 52% Very Satisfied rating given by all current owners of BlackBerry smart phones.
Simply put, the Storm satisfaction rating is similar to that of mid-tier smart phone manufacturers like Nokia (32%), Motorola (32%), HTC (31%) and Samsung (30%). While far from bad, it’s mediocre – which means it’s a potential concern regarding RIM’s head-to-head battle with Apple.
In comparison, the original iPhone’s Very Satisfied rating (77%) was more than double that of the new BlackBerry Storm (33%). Importantly, the Storm’s Unsatisfied rating (14%) is three times higher than that of the original iPhone (5%). The HotWire blog doesn’t think the Storm is a dud, however but merely suffered from an unusual array of initial launch glitches that brought its rating behind the average rating for other BlackBerry models.
I think it was quite fair of ChangeWave to compare the BlackBerry Storm against the 1st-gen iPhone. If RIM can continue to iterate on the Storm OS, who knows how the next-gen version will stack up against the iPhone 3G? You can see the key BlackBerry Storm likes and dislikes from the ChangeWave survey after the jump.
|via HotWire Blog|
BlackBerry Storm: Key Likes and Dislikes
Respondents were asked what they liked best and disliked most about the Storm. The results show that RIM made the right choice in producing a touch screen phone, being that it’s a highly popular option in the smart phone market. One-in-two (49%) say Touch Screen Interface is what they like best about their BlackBerry Storm. Other key likes include Screen Size (46%) and Screen Resolution (43%).
At the same time, the touch screen interface represents one of the BlackBerry Storm model’s biggest Achilles heel. In terms of dislikes, Lack of a QWERTY Keyboard (21%), Touch Screen Interface (20%) and Difficult to Use (20%) were top issues, along with Short Battery Life (21%).