The following is a letter to BlackBerryCool:
My company did not send me to Mobile World Congress this year because it was not in our budget. This seems to be the case with many of our clients and I was hoping your site could shed some light on the subject.
What usually happens in these times is tradeshow budgets are the first to go except that a lot of the big companies have already purchased their show spaces some years in advance. This is a comment from one of our clients over there:
The show doesn’t seem to have as much content as I’d expected. Although, one of the booths had a classic booth girl.
The show seems to have fewer attendees. I’d say there are 20% to 30% fewer attendees. It seems the economy has had a real impact on the conference.
If above says 20 – 30%, I’d say more likely 40 – 50% smaller. People under exaggerate in that scenario (hope). Thanks BlackBerryCool!
Editor’s Note: So let’s tackle this subject as a community. Here are some things I’d like to discuss:
Has your company cut back on conference attendance? If so, why?
Are conferences integral to your business?
What can a conference do to make itself a more of a viable expense?