TVNow have a mobile video on-demand application for BlackBerry that is starting to take-in content and should be ready to go live in the near future. Obviously the most important element for video on-demand is content which can make or break a video app.
TVNow’s first set of videos will be instructional clips. “For example, we have a cooking series,” says company creator Andrew Tidby. “So, it’s going to be like having a cookbook and a TV series in your pocket.”
The company is also looking to acquire higher value content in its second phase. “What’s going to happen sooner rather than later,” he said, “is that if you want to watch Family Guy or Lost, you just punch it into your phone and watch it there, or have it beamed directly to your television through your phone.”
Tidby said TVNow will partner with the National Film Board of Canada, so that users can watch any of their short movies, anytime, anywhere. He also hopes to engage the BBC and the Sundance Film Festival, so viewers can have access to international programming and independent films.
One of the many problems they will face are content laws. TVNow is a Canadian born company which could pose many hurdles. For example, Canada is limited in its ability to provide Comedy Network content because Comedy Central is the main provider in Canada. Also, Canadians cannot get access to free NBC content from Hulu, making it even more of a pain for Canadians to get good content.
This app will really need some great content to succeed and it doesn’t take much. One major deal with HBO and some movies could really make this app worthwhile.