RIM may be expanding its retail presence worldwide. Currently, there are a small number of shops in North America and there may be plans to expand to London via the department store Selfridges.
The London RIM outlet, will be located inside the Selfridges on Oxford Street and will open in the next couple of months.
This could really help RIM with device sales since having their own outlet means they don’t have to compete with other brands and devices. Also, often the sales team that works in these stores is simply motivated by commission, and selling a smartphone may not be the easiest way to make a sale. It’s at least worth it to test the market.