Rogers has done some research regarding Canadian habits with respect to smartphone application consumption. The survey was conducted by Canadian research firm Ipsos-Reid and found a couple interesting stats regarding smartphone user downloading habits.
The data found that the average smartphone user has downloaded 19 apps in the past year. One of the first questions I would like to know is, “how many of those apps were free?” Users are downloading more apps than ever, but we still have a ways to go to convince the average smartphone user that apps are worth what developers are asking. Try convincing a first time smartphone user to pay $39.95 for IM+ All-in-One Messenger.
The survey also found that one in four of Canadian smartphone users, downloaded an app from an app store. This data brings to light an obvious fact that when the content is placed in front of the user’s eyes, they are very likely to try something out. As smartphone users get more comfortable with the purchasing process, we’ll see a greater adoption of smartphone content.
Although this data is only a glimpse at a host of theories and discussion surrounding smartphone user habits, we can see that things are moving in the right direction.