Social media has been a huge help for smartphone manufacturers. The blogosphere can be a better PR tool than the largest firms in New York, assuming you have something good to spread. The Hatorade can also spread quickly.
To determine what the Internet thinks of your brand, you have to sift through blog posts, YouTube comments, Facebook wall scribbles, message boards and Twitter “tweets.”
That’s where we look to new software called Sysomos, a social media monitoring tool born out of research at the University of Toronto. There is already some interesting data from the software.
“A brand like BlackBerry has, on average, more than 5,000 posts on a single day … no human can flip through (that),” said Nilesh Bansal, co-founder of Sysomos, a social media monitoring tool born out of research at the University of Toronto.
At 5,000 posts per day, RIM is getting an incredible amount of coverage on their devices. Personally, I’d like to know what percentage of that coverage is ReTweets and post scrapes.