In a recent survey, forty percent of smartphone users who don’t already own an iPhone said they would switch to the Apple handset for their next purchase, nearly three times the percentage of non-Blackberry users who would switch to a BlackBerry.
The online survey was conducted May 19 to June 8, by market researcher Crowd Science and found that only 14 percent of non-Blackberry users wanted to switch to that family of devices.
There are a few problems with the nature of this survey which should be pointed out. First of all, iPhone fans have a greater presence on the Internet. A quick view of Google’s most searched terms places iPhone above BlackBerry which could mean that Apple fans are skewing these numbers. Secondly, we can’t be sure of the validity of those filling out the survey. Did they really not own a smartphone? Did the survey use geo-targeting to ensure they were in the North American market? These could all make the survey less valid.
In the end, RIM will be saturating the market with a wider variety of handsets, and therefore is better positioned to capture a larger share of the smartphone market. While you may love the new iPhone, and it is getting a lot of hype, remember that there are many types of smartphone consumers and the iPhone can’t satisfy them all. RIM on the other hand, can offer a smartphone for every user, be it the Power User and their Bold, or the introductory user and their free Pearl.