You know a company is doing something right in the BlackBerry space when they’ve received funding from the BlackBerry Partners Fund. The most recent company to catch the attention of the BlackBerry investment group is Nexage.
Nexage announced that it has closed US$4M in Series A funding from the BlackBerry Partners Fund and GrandBanks Capital.
Nexage’s initial product, AdMax is a mobile ad mediation and optimization solution that enables mobile publishers to maximize revenues from mobile ads while reducing internal operating expenses by connecting to multiple ad networks.
With investment from the BlackBerry Partners Fund, Nexage will build out its mobile advertising platform, which supports fragmented media types (mobile web, SMS, in-game and video advertising) in a single solution.
This is a great opportunity for BlackBerry in that mobile advertising is growing at a steady rate, and advertisers are seeing very favorable click-through rates. Mobile advertising is seen by many as a way of reducing the price of software while recovering development costs through advertisements.