The BlackBerry App World catalog is now available online. You can browse all the applications available to download online and while you can’t purchase anything from the web, this feature is just around the corner.
The online catalog lets you browse by featured items, top downloads, categories or subcategories, as well as search for applications by name, “free,” “paid,” or “new.”
Each application page features a description, pricing, size of download, screenshots and reviews. Users can also see which BlackBerry smartphone, language and carrier the application is available for.
To download an application, you currently select “Get it Today” which allows you to enter an email address where a link to App World is embedded. From there, you pay for the app like any other from App World. This feature is going to get a major overhaul in the coming months.
Eventually, you’ll have an online version of App World that has all the functionality of the on-device App World. You’ll be able to purchase applications and keep an inventory of what apps you have downloaded in the past.
Personally, I would also like to see RIM implement much of the functionality you see in the Mobihand stores such as affiliate programs and potentially, the ability to push the app to your device from the web, thus circumventing the email portion of the process.