A closer look at the BlackBerry Bold 9700


UPDATE: Sorry folks, looks like the video has been removed. Until next time!

The BlackBerry Bold 9700 is shaping up to be one of the most impressive devices in the RIM product line. The device is part of the Bold product line meaning that it’s geared towards high level executives and CEOs. That means that it will be relatively expensive and come with all of the features you would expect from a high-end smartphone.

The above video is a quick look at the form factor and trackpad functionality. It’s safe to say we’re all looking forward to trying this one out.


2 Responses to “A closer look at the BlackBerry Bold 9700”

  1. 1 Noah

    I think that the assertion that the Bold is geared towards high level executives and CEOs is a bit silly…

    Clearly, it is a business phone. To go beyond that just doesn’t make that much sense - what needs does a high level exec or CEO have that any other business person in need of a smartphone doesn’t? I’m not an executive (yet!), but I rely on my BlackBerry as much as my boss does. My inclination (and personal experience), is that the higher up someone is, the more likely they are to use their phone for three things: phone, email and calendar. The bells and whistles become less relevant. The CEO of my company still rocks a Pearl. It’s all he needs (although he could certainly benefit from a full QWERTY, but that’s a different story). Marketing the Bold as a phone for high level execs might make sense in The Economist, but in the end, the people who will most appreciate the Bold are those who will use it for things outside of a BlackBerry’s core funcitonality (ie people who read BlackBerryCool.com…)

  2. 2 BlackBerryCool (BlackBerry Cool)

    A closer look at the BlackBerry Bold 9700 http://bit.ly/27uIn

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