Clearly, it is a business phone. To go beyond that just doesn’t make that much sense – what needs does a high level exec or CEO have that any other business person in need of a smartphone doesn’t? I’m not an executive (yet!), but I rely on my BlackBerry as much as my boss does. My inclination (and personal experience), is that the higher up someone is, the more likely they are to use their phone for three things: phone, email and calendar. The bells and whistles become less relevant. The CEO of my company still rocks a Pearl. It’s all he needs (although he could certainly benefit from a full QWERTY, but that’s a different story). Marketing the Bold as a phone for high level execs might make sense in The Economist, but in the end, the people who will most appreciate the Bold are those who will use it for things outside of a BlackBerry’s core funcitonality (ie people who read BlackBerryCool.com…)

Clearly, it is a business phone. To go beyond that just doesn’t make that much sense – what needs does a high level exec or CEO have that any other business person in need of a smartphone doesn’t? I’m not an executive (yet!), but I rely on my BlackBerry as much as my boss does. My inclination (and personal experience), is that the higher up someone is, the more likely they are to use their phone for three things: phone, email and calendar. The bells and whistles become less relevant. The CEO of my company still rocks a Pearl. It’s all he needs (although he could certainly benefit from a full QWERTY, but that’s a different story). Marketing the Bold as a phone for high level execs might make sense in The Economist, but in the end, the people who will most appreciate the Bold are those who will use it for things outside of a BlackBerry’s core funcitonality (ie people who read BlackBerryCool.com…)