Motally provides analytics for mobile web sites and applications, making it somewhat like Google Analytics for mobile devices. The service applies to both web and applications, but the implications for apps is most impressive. The service lets customers track their users’ demographics or watch whether users complete certain actions within the app.
With Motally, you get the following additional analytics regarding your application:
- Flexible API for endless tracking possibilities.
- Track specific event types for more granular reporting.
- Capture demographic data.
- Control what, when, and how to send tracking events.
- Supports iPhone, Blackberry and Android.
With analytics about your users, you can better design user interfaces, streamline the application for what your users require, as well as find new uses for your application derived from user interactions you may not have anticipated.