The Wall Street Journal BlackBerry application soon to charge

25 Comments

rupert_murdoch

In general, print media is dying and paving the way for online media. As print sees their advertising rates drop, they are continually trying to find ways to make up these revenues.

One such way is to charge for readership. The National Post is reporting that The Wall Street Journal will be charging BlackBerry users for access to their services, in order to make up for lost advertising revenue. The WSJ will begin to levy a US$2 weekly fee for access by non-subscribers, Mr. Murdoch said at the Goldman Sachs Group Inc. Communacopia conference in New York. Journal subscribers will have to pay US$1 a week, he said.

So if you have the WSJ BlackBerry application, prepare to see it become monetized in the very near future.

[Via]

  • Dave

    I am amazed that the WSJ fails to understand that their app provides little value add to the reading experience. If you are a subscriber to wsj.com, you can get practically everything the online reader provides with an RSS reader. Who is going to pay another $52 per year?

  • Dave

    I am amazed that the WSJ fails to understand that their app provides little value add to the reading experience. If you are a subscriber to wsj.com, you can get practically everything the online reader provides with an RSS reader. Who is going to pay another $52 per year?

  • http://twitter.com/BlackBerryCool/statuses/4029642511 BlackBerryCool (BlackBerry Coo

    The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX

  • http://twitter.com/BlackBerryCool/statuses/4029642511 BlackBerryCool (BlackBerry Coo

    The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX

  • http://twitter.com/iskandar_ahmat/statuses/4029660591 iskandar_ahmat (Iskandar Ahmat

    RT @BlackBerryCool: The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX

  • http://twitter.com/iskandar_ahmat/statuses/4029660591 iskandar_ahmat (Iskandar Ahmat

    RT @BlackBerryCool: The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX

  • http://twitter.com/darrenhicks/statuses/4029705209 darrenhicks (James Darren Hick

    RT @BlackBerryCool: The Wall Street Journal BlackBerry application soon to chargehttp://bit.ly/s6ZHX | then it will be deleted…. Delet …

  • http://twitter.com/Asaganski/statuses/4029732854 Asaganski (ASaganski)

    Then I’m soon to delete it. Cool if free RT @BlackBerryCool: The Wall Street Journal BlackBerry app soon to charge http://bit.ly/s6ZHX

  • http://twitter.com/kunalfrompolar/statuses/4030580275 kunalfrompolar (Kunal Gupta)

    RT @BlackBerryCool: The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX – $2/week

  • http://twitter.com/kunalfrompolar/statuses/4030580275 kunalfrompolar (Kunal Gupta)

    RT @BlackBerryCool: The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX – $2/week

  • http://twitter.com/NEWirelessBuzz/statuses/4030616656 NEWirelessBuzz (SoNh Wireless

    RT @BlackBerryCool: The Wall Street Journal BlackBerry application soon to charge http://bit.ly/s6ZHX

  • BCMike

    My Bold is too heavily app-loaded as it is. NYT and WSJ are two mobile sites I read so occasionally that asking me to pay for their content will be sufficient reason for me to simply delete their apps and clear up space for others.

  • BCMike

    My Bold is too heavily app-loaded as it is. NYT and WSJ are two mobile sites I read so occasionally that asking me to pay for their content will be sufficient reason for me to simply delete their apps and clear up space for others.

  • Robert

    The ThompsonReuters app is free, as is Bloomberg. I can’t believe they want to take a double-whack at paid subscribers. Actually, I CAN believe it. It just sucks. So I’ll cancel all my WSJ subscriptions.

  • Robert

    The ThompsonReuters app is free, as is Bloomberg. I can’t believe they want to take a double-whack at paid subscribers. Actually, I CAN believe it. It just sucks. So I’ll cancel all my WSJ subscriptions.

  • Jay

    They should focus on high value readers. The content is high value. $1-2 a week isn’t enough. It scares off the cheap skates while leaving money on the table with high value readers.

  • Jay

    They should focus on high value readers. The content is high value. $1-2 a week isn’t enough. It scares off the cheap skates while leaving money on the table with high value readers.

  • http://happyconservative.com Ben

    Your wsj.com account provides access to the mobile app. You don’t have to shell out an extra $52 a year.

  • http://happyconservative.com/ Ben

    Your wsj.com account provides access to the mobile app. You don’t have to shell out an extra $52 a year.