In general, print media is dying and paving the way for online media. As print sees their advertising rates drop, they are continually trying to find ways to make up these revenues.
One such way is to charge for readership. The National Post is reporting that The Wall Street Journal will be charging BlackBerry users for access to their services, in order to make up for lost advertising revenue. The WSJ will begin to levy a US$2 weekly fee for access by non-subscribers, Mr. Murdoch said at the Goldman Sachs Group Inc. Communacopia conference in New York. Journal subscribers will have to pay US$1 a week, he said.
So if you have the WSJ BlackBerry application, prepare to see it become monetized in the very near future.