Not too long ago BlackBerry Cool published an article regarding the success of RIM in Indonesia. The article highlighted the fact that the BlackBerry is popular for two main reasons: its price point and its brand reputation.
Data from Indonesia’s largest mobile advertising network, InMobi, confirms the above notion that BlackBerry is beating iPhone in Indonesia, a country home to over 237 million people. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%, compared to mobile ad requests on Indonesia iPhones, which increased only by 205%. See the above graph for a better picture of how the two devices differ in usage.
For RIM to further succeed in Indonesia and the rest of the developing world, they are going to have to launch more low-end devices. While the 8520 did an excellent job of satisfying some of the demand for a cheaper smartphone, there is still plenty of opportunity for an even cheaper device. A BlackBerry with the most basic of functionality would still provide a smartphone experience the developing world would cherish.
Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3
RT @BlackBerryCool: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3 http://myloc.me/QavI
RT @BlackBerryCool: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3
RT @BlackBerryCool: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3
RT @BlackBerryCool: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3
Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3 (via @BlackBerryCool)
RT @bbcommunity: RT @BlackBerryCool: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3
RT @pungkas: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3 (via @BlackBerryCool)
RT @BlackBerryCool: Further evidence of BlackBerry success in Indonesia from InMobi http://bit.ly/3CUnc3
The blackberry is very suitable for indonesian, its true…
and iphone cant sell more than blackberry, because the company (telkomsel is the official provider) is stupid enough trying to rip off from the monthly plan.
the iphone 3G sell for about us$1000 with us$50 plan, and that is not even unlimited (3Gb/month btw)
and the phone is locked too.
while Blackberry is about $700 for bold, unlock and the plan is about $20
you wonder why?
Nice statistics!!!Very truely said that Black Berry writes a success story in indonesia.It’s price and brand popularity makes it huge successful.