It isn’t often we make predictions at BlackBerry Cool but when we do, they generally come true.
With the BlackBerry Storm2 on the way, we’ve been getting a lot of tips about content available for the device. It’s highly possible that the launch of themes in App World will coincide with the Storm2 launch, and users will be able to download a wide variety of themes, games and apps for the new device.
The reason for opening themes to App World is probably due to the fact that RIM is banking on the Storm2 being the ultimate consumer device and themes are the hottest item in the BlackBerry consumer market right now. You can’t launch the Storm2 without great consumer content so it just makes sense. In order to get that content out to Storm2 users, RIM would currently have to rely on third party vendors such as Mobihand, Bplay and Handango. Opening themes to App World therefore eats their lunch and helps App World sales.
Something that will inevitably disappoint about Storm2 content will be the lack of multi-touch games available on the device. Also, we have heard rumors that the Storm2 features support for OpenGL, but it’s not clear whether developers are taking advantage of the APIs. So while the Storm2 will, assuming we’re correct, feature themes and games, that content will simply be ported, with no specific attention given to the new hardware features of the device.
So if you’re a developer, get your hands on a Storm2 and start making some great Storm2 specific content. Storm users buy a disproportionate amount of software and they’re a great market for your applications.