A day before the Storm 2 was announced by Vodafone and RIM, the CEO of Verizon, Lowell McAdam went around showing off the BlackBerry Storm 2 to NYU students. Since then, we have been asking ourselves when the device will officially launch.
The Storm 2 has been made official by RIM as of October 15th, 2009, while Verizon continues to elude everyone about a launch date. The reason for the elusiveness has largely been attributed to the fact that the Storm 2 did not pass Verizon’s technical acceptance program and thus a wrench was thrown into schedules and coordination.
Due to Verizon holding off on the announcement, review units were cut and certain sites did not receive one. Gizmodo had a really intense response to not receiving a review unit, and while I think RIM genuinely does love bloggers and Giz, I can see how someone would take this personally. BlackBerry Cool has had the unofficial Verizon BlackBerry Storm 2, but we did not receive our official review unit. Personally, I think you should target sites that have pre-release devices first, as they are better able to comment on the final build.
If Verizon wanted to have a successful launch, it should have given out enough review units to satisfy blogger demand (at least give them to one of the biggest networks on the Internet). They should have also announced the device along with Vodafone. While I understand Verizon doesn’t want to announce a device that isn’t finished testing, they have done themselves much more harm than good. After all, it’s not as though the Storm 2 won’t pass technical acceptance eventually.
We are still expecting Verizon to announce the device on the 21st, but the device may not hit stores until the end of October or early November.